{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":52,"pdf_page":55,"physical_index":55,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e19184bc00a6b5bed0afff272d86e3a25795ec04e6f790ae996cbd35a167295a"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"网络效应的重要性，意味着平台必须采取一系列战术，以确保越来越多的用户加入。这是第三个特征—平台通常使用交叉补贴。例如公司在某一方面降低服务价格（甚至免费提供)，但在另一方面则提高价格，以弥补这些损失。平台的价格结构，对于涉及多少用户以及用户使用平台的频率非常重要。[56]例如，谷歌可以免费提供一些服务，如电子邮件，以便让用户上网，但它会通过其广告手段筹集资金。由于各种平台必须吸引多个不同的群体，其部分业务就是在什么收费、什么免费、什么需要补贴和什么不补贴之间微调，以获得平衡。这与精益模式相差甚远，旨在精简公司以保持核心竞争力，并出售不盈利的企业。[57]\n\n052","previous_page":51,"next_page":53}