{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":59,"pdf_page":62,"physical_index":62,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"09273e20b7c0b2643b3dcff882a3d4ea287762398ef6313e3d7fbb70007c0aeb"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"谷歌创立于1997年，在1998年就获得风险投资的资助，并于1999年获得了2500万美元的融资金额。此时，谷歌一直在搜索用户资料，并利用这些资料改善搜索。[63]这是在资本主义中使用数据的经典方式它旨在改善客户和用户的服务。但谷歌没有可以赚取收入的剩余价值。在网络经济萧条的情况下，谷歌越来越需要一种创造收入的方法，但是收费服务可能会疏远作为其成功基础的用户。最终，它开始使用搜索数据、Cookie及其他信息，通过日益自动的拍卖系统向广告商销售目标广告空间。[64]当纳斯达克市场在2000年3月达到顶峰时，谷歌于2000年10月推出AdWords，并开始转型为创收公司。提取的数据从旨在改善服务转变为旨在收取广告收入。\n\n059","previous_page":58,"next_page":60}