{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":64,"pdf_page":67,"physical_index":67,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"dd762bfdf99c47e1a05b4e9258f612fcbee13f519ab9ca2eaebdb339af6f85ed"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"数据提取模型在线上的作用一直很突出，而它也已转移到离线状态。特易购(Tesco)是世界上主要的零售商之一，旗下拥有邓韩贝(Dunnhumby)—总部位于英国，业务价值约为20亿美元的一家“消费者洞察”企业。该公司的美国子公司最近被出售给克罗格公司（Kroger）——美国主要的零售公司之一。邓韩贝公司以跟踪在线和离线的消费者为前提，并利用这些信息出售给客户，如可口可乐、梅西百货（Macy's）和欧迪办公（Office Depot）公司。它也试图为自己建立一个垄断平台，通过会员卡，引导顾客进入乐购店，并承诺给予回报。同时，越来越多样化的顾客信息被跟踪—公司甚至建议使用购衣信息，作为顾客健康数据的来源。[70]非科技公司也在开发用户数据库，并利用数据来适应客户趋势，有效地向消费者推销产品。数据提取正在成为构建垄断平台并从广告商获得收入的关键方法。\n\n064","previous_page":63,"next_page":65}