{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":66,"pdf_page":69,"physical_index":69,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ab44b260f915d3838f00a566775895a342c6b6ea1463bb007cb831eefd1d5688"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"这些广告平台目前是新平台企业中最成功的收入高，利润大，活力强。但它们用收入来做了什么事呢？美国、英国和德国的投资水平依然很低，因此固定资本增长不大。相反，这些公司往往用现金做三件事情。一是保存，公司现金储量高是2008年后出现的奇怪现象。正如我们在第一章中看到的那样，科技公司在现金过剩的公司中所占比例相当大。领头逃税的也是科技公司，如谷歌、苹果、脸书、亚马逊和优步。二是使用这些现金进行高水平的并购—这是一个集中现有产能而不是建立新产能的过程。在大型科技公司中，谷歌在过去五年中收购最多，平均而言，它每周都会购买一家新公司。[而脸书进行了几笔大的收购，例如以220亿美元收购了WhatsApp。[72]谷歌于2015年创立了“字母控股公司”，即为并购过程的一部分；这是一个努力旨在让谷歌能够在其他行业购买公司，同时明确界定其核心业务的公司。三是将资金融入技术初创公司，许多广告平台都是这个领域的大投资者。正如我们将看到的，它们为最近的科技繁荣设定了条件。最重要的是，它们提供了平台这个商业模式，并正复制到各个行业。\n\n066","previous_page":65,"next_page":67}