{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":83,"pdf_page":86,"physical_index":86,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"da438d146df9fe61f39ee5e5ad5efb9612569008d51b71b5883c32fce27805d7"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"精益平台\n\n在刚刚描述的这一切的背景下，我们很难不把新的精益平台看作是互联网经济初期阶段的倒退。尽管以前的平台，都已经开发出了以某种方式产生利润的商业模式，但如今的精益平台已经回到了20世纪90年代的“先发展再盈利”模式。像优步和爱彼迎这样的公司，迅速成为家喻户晓的品牌，成为这种复兴商业模式的典型代表。这些平台的范围，从专业化公司如保洁服务、医生上门、百货购物、修理管道等，到更一般的市场比如跑腿兔和土耳其机器人，提供各种各样的服务。然而，所有这些公司，都试图将自己打造成用户、客户和员工都能够满足的平台。为什么它们是精益平台？答案就在一个经常被引用的现象中：“全球最大的出租车公司优步没有汽车……而最大的住宿提供商爱彼迎却没有任何房产。”[98]看起来这些公司都是无资产的公司，我们可以称它们为虚拟平台。[99]然而关键在于，他们拥有最重要的资产——软件和数据分析平台。精益平台通过一个超外包的模式来运作，即员工外包、固定资本外包、维护成本外包以及培训外包。剩下的只是提取最小值—控制平台，就可以获得垄断租金。\n\n083","previous_page":82,"next_page":84}