{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","title":"景观社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305175299","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","id":"2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","uuid":"2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","title":"景观社会","normalized_title":"景观社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305175299","isbns":["9787305175299"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","title_url":"https://workshop.closeclaw.top/ai/title/%E6%99%AF%E8%A7%82%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a","page_url":"https://workshop.closeclaw.top/api/ai/books/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a/page","search_url":"https://workshop.closeclaw.top/api/ai/books/2821c1ba-e1be-4d9d-a621-25ff1c6e5d2a/search"},"page":{"printed_page":32,"pdf_page":36,"physical_index":36,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ef46fe73d65e9a6cb9f57b0e1ad4289026ef3da97ecc492aff11d25a7ddb073e"},"chapter":"景观社会","content":"德波另一个重要观点是他明确反对利用媒体来中性地遮蔽景观的意识形态性质。针对西方学界20世纪70年代流行起来的“大众传媒时代”的提法，德波批评道：\n\n人们通常更愿意使用“媒体”，而不是“景观”作为展开讨论的话题。这样一来，人们就不过是在描述一种工具，某种公众服务机构而已。这种服务机构以其工整的“职业精神”经营着由大众传媒带来的新的传播资源，而大众传媒最终实现了纯粹的单向传播。通过这种方式，已有的结论被呈现出来，获得了大众毫无异议的称赞。③\n\n作为一种统治形式，德波笔下的景观与媒介理论所谓的媒体是完全异质的两种表述，后者指的只是一般的传播工具。问题的关键在于，中立的媒体根本不存在，“有时候，一些在行政上独立、但实际上又隐秘地通过各种特定的联系网与官方勾结的企业，也会借助媒体的关系掩盖其行踪”④。就此，德波将理论批判的矛头直指媒介理论创始人麦克卢汉，指责他一手写就了所谓人的“身体延伸”的媒介理论王国的神话。\n\n32\n\n景观社会\n\n①[法]德波：《景观社会》，张新木译，南京大学出版社，2016年，第7页。\n\n②[美]凯尔纳：《媒体奇观》，清华大学出版社，2004年，第3页。\n\n③[法]德波：《景观社会评论》，梁虹译，广西师范大学出版社，2007年，第4页。\n\n④[法]德波：《景观社会评论》，梁虹译，广西师范大学出版社，2007年，第6页。","previous_page":31,"next_page":33}