{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":113,"pdf_page":154,"physical_index":154,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"9a247b9873c37a5a68d69aabc9322fb7d3b9a92c344e4d1ddb7a86090c7fa57e"},"chapter":"第三章 大众传媒、性与休闲","content":"媒介即信息\n\n在此，至少在这个意义上，应该承认麦克卢汉所说的“媒介即信息”确实是消费分析的一个基础特征。这意味着电视广播传媒提供的、被无意识地深深地解码了并“消费了”的真正信息，并不是通过音像展示出来的内容，而是与这些传媒的技术实质本身联系着的、使事物与现实相脱节而变成互相承接的等同符号的那种强制模式：这便是在对其中每一个进行全盘抽象化的基础上，从关于越南的消息到有关音乐厅的新闻的正常的、编排好的、奇迹般的过渡。\n\n而且其中有一种类似于技术惰性的规律，使得人们越是接近真实资料、“直播”，越是用色彩、突出等手段来追踪真实，真实世界的缺席随着技术的日臻完善就会越陷越深，愈加造成了电视或广播的这种“真相”，即每个信息的首要功能就是参照另一信息，关于越南的消息参照广告、后者参照每日新闻，等等它们有条不紊地并置，构成媒介的推论模式、信息、意义。但在看到这点的同时，还应清楚地看到它造成了一个完整的对世界进行剪辑和诠释的系统。\n\n大众传播的这一技术程式造成了某一类非常具有强制性的信息：信息消费之信息，即对世界进行剪辑、戏剧化和曲解的信息以及把消息当成商品一样进行赋值的信息、对作为符号的内容进行颂扬的信息。简而言之，就是一种包装(取这一词的广告含义一在此意义上，广告是一种杰出的“大众”媒介，其模式渗入了其他一切传媒之中)和曲解的\n\n第三章 大众传媒、性与休闲\n\n113","previous_page":112,"next_page":114}