{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":158,"pdf_page":199,"physical_index":199,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"94469dc2117ec9756f16d55bd1c4b2d9e0acd134147c96b34f91b1443a4cf35f"},"chapter":"第三章 大众传媒、性与休闲","content":"微笑之做作\n\n然而，除了经济和政治制度以外，这里令我们更感兴趣的是社会关系中一种完全不同的系统，一种更加非官方、非制度化的系统。那就是一整套“个性化”交流网络侵入了消费的日常性。因为它意味的确实是消费对人际关系、对团结、相互性、热情以及对以服务形式标准化了的社会参与的消费—这是一种对关切、真诚和热情的持续性消费，然而当然也是对这种独有的关切符号的消费这种关切对于身处一个社会距离和社会关系紧张已成为客观规律的体系中的个体来说，比起生理上的进食来，更是他维持生活所需要的。\n\n(自发的、相互的、象征的)人际关系的丧失是我们社会的基本事实。正是在此基础上，人们参加了使人际关系一在符号形式下—重新回归到社会循环轨道上去的系统过程，并参加了对这种符号化关系、人际热情的消费。迎宾小姐、女社会福利员、公共关系工程师、广告女郎，这些职员使徒们都把额外赠品、把通过制度化微笑来为社会关系上点润滑油当做现世使命。到处都可以看到广告在摹拟那些近似的、亲密的、个人的交流方式。它试图用家庭主妇们面对面交谈的口气对家庭主妇讲话，试图用老板或同事的口吻对干部或秘书讲话，试图像朋友、或超我、或内心声音一样、以一种反省的方式对我们每个人讲话。它就这样通过一种真实模拟过程，在没有亲近的地方，在人们之间或者人们与产品之间，营造出亲近的氛围。而这是属于广告中被消费的东西(可能是首先被消费的)。\n\n整个团体动力学以及类似的实践都从属于相同的(政治)目标或相同的(生命)必需：如果要请公认的社会心理学家来使企业的黑暗关系重新回到团结、交换、交流的轨道上来就需要支付很昂贵的费用。\n\n158\n\n消费社会","previous_page":157,"next_page":159}