{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":162,"pdf_page":203,"physical_index":203,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"6cb6072eab1590b9b0f6cf5b3cf2c1720ea9b02fa53532d18e6e43875ea677d2"},"chapter":"第三章 大众传媒、性与休闲","content":"我们这个服务消费社会尚处在这两种秩序的十字路口。这正是雅克·塔蒂的影片《游戏时间》非常好地反映了的东西，其中人们从传统无耻的敷衍了事式、恶作剧式服务(整个高级包厢的插曲，从一张餐桌传到另一张餐桌的凉透了的鱼，被搞砸了的安装、“欢迎仪式”的倒错和一个过于新鲜的世界的瓦解)过渡到接待客厅、扶手椅和绿色植物、玻璃门面和不着边际的交流的无用的器具式功用，过渡到无数的摆设及一种完美氛围中冷冰冰的关切。\n\n广告和赠品意识形态\n\n同样要从赠品、免费及服务等意识形态的非经济角度来把握广告的社会功能。因为广告不仅仅是带有促销这种经济目的的建议，它甚至也许并不首先在于此(人们越来越怀疑它的经济效益):“广告话语”的本义是否认无动机支持下商品交换的经济合理性。\n\n这种无动机具有某些二流经济形态：如折扣、削价、厂家提供的礼品、购物时赠送的种种小摆设、“诱人的玩意儿”。丰厚奖金、游戏、竞赛和特别活动构成了促销的前台，构成了它展现在普通家庭主妇眼中的那种表象。这是一则流水账式广告：“早晨，主妇消费者打开她家的百叶窗，那是她在芙洛拉琳娜竞赛中幸运赢得的房屋。她用在特里斯高特(以5张购物单加9.90法郎)换来的带波斯图案的精致茶杯喝茶……她穿上一条短裙……3J出品的(20%折扣)，然后去了普里聚尼克。她没有忘记带上她的普利聚卡，那可以使她购物而不必付现金……任何东西都无法阻止她这么做!在超市她参加了别托尼魔灯游戏，并在买皇家鸡(5.90法郎)时得到了0.40法郎的优惠。至于她儿子，则来点文化色彩：彼得·范·胡格特和白尔洗洗衣粉。多亏了奇洛爆玉米花，机场才得以建设起来。下午要轻松一下，她放了一张唱片，是勃兰登堡协奏曲。她是在特利-派克-圣-佩尔格里诺活动中花8法郎买到这张33道唱片的。晚上更是富有新意：她有一台无偿租借三天的飞利浦彩电(只要申请而无需购买)，等等。”“我的洗衣粉卖得越来越少，礼品送得越来越多。”一位洗涤剂生产厂的商业经理叹道。\n\n162\n\n消费社会","previous_page":161,"next_page":163}