{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":164,"pdf_page":205,"physical_index":205,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"bbc279a0024f55a3c950c9da360e3a79cb1c9bcead69a634ab1edc009cf58794"},"chapter":"第三章 大众传媒、性与休闲","content":"玻璃橱窗\n\n玻璃橱窗，所有的玻璃橱窗和广告一样，都是消费城市实践的对流辐射源，而且成了这种“操作-协调”、这种交际、这种价值交流的理想场所，整个社会每天不断通过文化适应，与悄无声息的、令人眼花缭乱的时尚逻辑步调一致。玻璃橱窗的镜位推移、它们的总是同时意味着失望的精心布置的梦境、这种购物时的犹豫徘徊的华尔兹，都是对交换前物质财富进行颂扬的卡纳克舞步。物品和产品摆在那里就像是摆在一个耀眼的舞台之上、摆在一种神圣化的炫耀之中(这就像在广告中那样，并非单纯展示，而是像G.拉格诺说的那样，是赋值）。陈列物品模仿的这种象征性赠予、陈列物品和目光之间这种安静的象征性交换，显然会引诱行人到商店内部去进行真正的经济交换。但也许说到底，玻璃橱窗建立起来的这种交流并不只局限于个体与物品之间的交流，还有所有个体相互之间的普遍交流，这种普遍交流并非通过对同样一些物品的凝视而是通过对同样一些物品中相同符号系统及相同价值等级编码的解读和了解而建立的。这种文化适应、这种训练随时随地发生着，在街道上、在墙上、在地铁候车廊里、在广告牌和灯光招牌上。玻璃橱窗就这样强化着社会价值进程：它们是对大家持续适应能力的一种测试、对指导性投射及一体化的测试。大型商场是这一城市进程的巅峰、是一个真正的社会实验室和熔炉，在那里“集体(涂尔干《宗教生活的基本形式》)加强了其凝聚力，就像在节日庆祝和演出中那样”。\n\n164\n\n消费社会","previous_page":163,"next_page":165}