{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":167,"pdf_page":208,"physical_index":208,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"893e1fe8efd6cb2e796136877ada4acfdc12494923db047067bc6648a6e4d31c"},"chapter":"第三章 大众传媒、性与休闲","content":"3.通过恳请和关切实现的“政治”控制还伴随着一种对动机本身更内在的控制。正是在这里，关心一词获得了双重含义，正是在这个意义上，整个这种关切都实际上是恐怖主义的。我们举一则惊人的广告为例，它的标题是：“当一位年轻女孩告诉您她钟爱弗洛伊德，应该理解为她钟爱动画片”。“年轻女孩是一种怕生的弱小存在”，她充满了矛盾。然而，我们广告商们的职责所在，就是超越这些矛盾去理解这位年轻女孩。推而广之，去理解我们想要面对的人们。”也就是说：人们没有理解自己的能力，没有知道自己是什么、想要什么的能力，而我们就是为此而存在的。我们对您的了解要比您对您自己的了解来得更加长久。这是一种家长式分析的压制立场。而这种“更高明的理解”有明显的目标：“理解人们以被他们理解。要知道应该怎么与他们讲话才能被他们接受。要知道应该怎么让他们高兴才能吸引他们。简而言之，要知道如何向他们出售产品—您的产品。这便是我们所称的交流””。无商不奸?不唯如此。这位年轻女孩无权喜爱弗洛伊德，她搞错了，而我们为她着想，要把她秘密喜爱的东西强加给她。所有的社会裁判、所有的心理压制均在此一览无遗。一般来说广告不会如此直白地承认这些。然而它时时刻刻都在开动着一台慈善式压制式控制机器。\n\n第三章大众传媒、性与休闲\n\n167","previous_page":166,"next_page":168}