{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":55,"pdf_page":96,"physical_index":96,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"fea2956f9ba047d682ffdcf4a36826d8f7c418ad1b91a7dedf133ba9302e3f99"},"chapter":"第二章 消费理论","content":"3.加尔布雷思说：“需求实际上是生产的结果。”但他并不认为他说得多么好。因为透过破除了的神秘性和清晰无比的外表，这一论点从他所理解的意义上去看，只是对某些需求本来的“真实性”和被“虚假东西”所迷惑的一种更为巧妙的说法。加尔布雷思要说的是，如果没有生产本位主义的体系，许多需求就会不存在。他认为，企业在生产某种财富或服务的同时，也发明了使人接受它的各种方法，因而实际上也就“生产”了与之相对应的需求。但这里存在着一种严重的心理缺陷。与成品相比较而言，需求已被事先作了规定。只有某某物的需求，而消费者的心理实际上只是一个橱窗或一个目录。同样，按照这种有关人的过于简单的观点，人们也只能坚持这种心理上的超越：经验论的需求反映了无科学根据的东西。不过，在这个层面上，调节的论点是错误的。人们知道消费者如何抵制某种确切的命令，如何捉摸有关物的范围和需求；广告的力量不是那么大，而且有时还会引起截然相反的反应；以及根据同样的“需求”，用一物替代另一物是多么司空见惯，等等。简言之，就经验层面来看，一整套心理的和社会的复杂战略贯穿于生产战略的始终。\n\n第二章 消费理论\n\n55","previous_page":null,"next_page":56}