{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":69,"pdf_page":110,"physical_index":110,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4f40af1bce1709c1ecd077bc26aa3ca8e6f274c8ac7d2264c539e7248b573020"},"chapter":"第二章 消费理论","content":"总的来说，消费者就是这样无意识且无组织，就像19世纪初的工人那样。正是在这个意义上，他们到处都被正人君子们当做“公众观点”、天命的“至高无上”的神秘现实来称赞、奉承、歌颂。和民主制度歌颂人民是为了让它待在原地(就是说让它不要参与社会政治舞台)一样，人们承认消费者的至高无上(考托纳《强大的消费者》)，是为了叫他们不要这样在社会舞台上进行表演。人民，就这样受到了诅咒，成为了无组织的劳动者。公众和公众观点，就这样受到了诅咒，成为了仅仅满足于消费的消费者。\n\n个性化或最小的边缘差异(P. P.D. M.)\n\n成为或不成为我自己\n\n“没有一位女人，不管她如何挑剔，在得到一辆梅塞德兹-奔驰的时候仍然感到不能满足自己个性的欲望和品味！从皮革的颜色、装饰及车身颜色直到轮罩，梅塞德兹的标准款式或可选款式向人们提供了一千零一种便利。至于男人，尽管他考虑的主要是汽车完美的技术性能，他也会心甘情愿地去满足他妻子的欲望，因为他会为听到妻子称赞他的好品味而感到自豪。根据您的欲望，梅塞德兹-奔驰提供了76种不同的喷漆和697种内部装饰款式供您挑选…”\n\n“找到自己的个性并肯定它，这便发现了真正成为自己的乐趣。通常这并不费力。我曾长久地寻找，后来我发现将一小撮头发染成明亮色调就足以和我的额头及眼睛一起创造一种完美的和谐。这种金黄色，我在丽丝达牌系列染发剂中找到了它……用了这种如此自然的丽丝达金黄色，我并没有改变：我比任何时候都更像我自己了。”\n\n第二章消费理论\n\n69","previous_page":68,"next_page":70}