{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","id":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","uuid":"447ac7ca-331b-4629-b3f6-ca8ae9df773e","title":"消费社会","normalized_title":"消费社会","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305133039","isbns":["9787305133039"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":246,"navigation_url":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e","title_url":"https://workshop.closeclaw.top/ai/title/%E6%B6%88%E8%B4%B9%E7%A4%BE%E4%BC%9A","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/447ac7ca-331b-4629-b3f6-ca8ae9df773e","page_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/447ac7ca-331b-4629-b3f6-ca8ae9df773e/search"},"page":{"printed_page":92,"pdf_page":133,"physical_index":133,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"cad2d9fad5e8a8a84d6f12ab7b57f569ce1cd5d21fa8176d924ef34b46f8c884"},"chapter":"第三章 大众传媒、性与休闲","content":"重申一次，将学者文化和大众传媒文化进行对照，并将它们从价值上对立起来，这种做法是毫无用处且荒诞不经的。它们一个有着一套复杂的句法论著，另一个则是种种要素的结合，且总能够被分解为刺激反应、问题/答案这样的话语。后者因而在无线电传声游戏中找到了其最活跃的反映。但是，这一模式远远超越了这一仪式化的情境，支配着消费者的举止、支配着他的每一个行动和他的整个行为表现，他的举止就像是面对不同刺激做出的回应一样。兴趣、爱好、需要、决定：不管是面对着事物还是关系，消费者永远被挑动、“被询问”、被要求做出回答。购物，在这一前提下，就类似于无线电传声游戏：如今，与其说它是个体为了具体满足一种需要而采取的独特手段，还不如说它首先是对问题的回答—这一回答将个体卷入了消费的集体仪式。这在以下这个意义上是一种游戏：每一种物品都根据不同的类型被提供出来，个体被要求在它们之中做出选择一购物行动就是选择，就是决定一种偏爱——恰似在计算机提供的不同答案之间进行选择一样——对问题做出回答，购物者就是在这个意义上进行游戏，而这一问题永远不是直接的、针对物品用途的，而是间接的、针对物品的不同类型的“游戏”的。这一“游戏”和认可它的选择构成了与传统使用者相对立的购物者/消费者的特征。\n\n92\n\n消费社会","previous_page":91,"next_page":93}