{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"49cc214a-3654-479f-be70-75b4f7ae7556","title":"技术垄断：文化向技术投降","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521700497","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"49cc214a-3654-479f-be70-75b4f7ae7556","id":"49cc214a-3654-479f-be70-75b4f7ae7556","uuid":"49cc214a-3654-479f-be70-75b4f7ae7556","title":"技术垄断：文化向技术投降","normalized_title":"技术垄断文化向技术投降","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521700497","isbns":["9787521700497"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":309,"navigation_url":"https://workshop.closeclaw.top/ai/book/49cc214a-3654-479f-be70-75b4f7ae7556","title_url":"https://workshop.closeclaw.top/ai/title/%E6%8A%80%E6%9C%AF%E5%9E%84%E6%96%AD%EF%BC%9A%E6%96%87%E5%8C%96%E5%90%91%E6%8A%80%E6%9C%AF%E6%8A%95%E9%99%8D","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/49cc214a-3654-479f-be70-75b4f7ae7556/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/49cc214a-3654-479f-be70-75b4f7ae7556/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/49cc214a-3654-479f-be70-75b4f7ae7556","page_url":"https://workshop.closeclaw.top/api/ai/books/49cc214a-3654-479f-be70-75b4f7ae7556/page","search_url":"https://workshop.closeclaw.top/api/ai/books/49cc214a-3654-479f-be70-75b4f7ae7556/search"},"page":{"printed_page":"189 / 170","pdf_page":236,"physical_index":236,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"f8f2195eeebf3c2dc17e5a7d711fe3ccc8d4be29d2bbbd018e4b31509107ad3e"},"chapter":"TECHNOPOLY The Surrender of Culture to Technology Neil Postman","content":"这就意味着，靠近技术垄断论的核心地带有一个庞大的产业，它有权力用一切可用的符号来吞噬消费者的心灵，以助长商业利益。虽然各种估计略有出入，但保守的猜测是，到65岁时，美国人人均看过的电视广告已经接近200万种。如果再加上广播广告、报刊广告和户外广告，符号超载和符号流失就达到了人类历史上空前的高度。当然，并非广告里的一切形象和语词都被吃掉，都脱离了严肃或神圣的语境，而且你必须承认，在目前的情况下，用耶稣的形象来推销酒是难以想象的，至少用耶稣来推销夏敦埃酒是难以想象的。然而另一方面，耶稣的诞辰却被商业用来消耗几乎全部的基督教符号系统。限制这种商业行为的条件实在是少之又少，所以我们不妨把这种形式的消耗叫作文化强奸，给这种文化强奸开绿灯的意识形态赋予技术进步无限的至上地位，对传统受到的损害却麻木不仁。\n\n第十章 符号大流失\n\n189\n\n170","previous_page":235,"next_page":237}