{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","uuid":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","normalized_title":"digitalcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","isbns":["2021022153","9781032119182","9781032119205","9781003222149","2405518376"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":343,"navigation_url":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title_url":"https://workshop.closeclaw.top/ai/title/Digital%20Capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","page_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page","search_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/search"},"page":{"printed_page":113,"pdf_page":127,"physical_index":127,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"1edfed38f999c0742f2186d41cf04eb45f8e95627fb76bfed61b97ad94038e33"},"chapter":"DIGITAL CAPITALISM","content":"Taken together, right-wing authoritarianism is an ideology that distracts attention from the complex problems of society’s problems and the role that class plays in society.\n\nA critical social media discourse analysis of Donald Trump’s tweets allows us to show the importance of Adorno’s theory today (see Fuchs 2018 for an in-depth analysis).\n\n4.4.1 Top-Down Leadership\n\nFirst, let us have a look at the dimension of top-down leadership. The relative use of first-person singular pronouns (“I”, “me”) over first-person plural pronouns (“We”, “Us”) in American English is 0.173, which means that on average the use of the first-person singular is 17.3% higher in written American English than the use of the first-person plural (Uz 2014). I conducted an analysis of pronouns of 1,815 tweets by Donald Trump (see Table 4.2). First-person singular pronouns were 28% more frequent than firstperson plural pronouns, which provides indications that Trump has a narcissistic personality.\n\nTwitter is a me-centred medium that lives through the accumulation of followers, likes and re-tweets. The custom of liking and re-tweeting on Twitter appeals to Trump’s narcissism. Trump makes use of Twitter for broadcasting 280-character long sound bites about what he likes and dislikes.\n\nAn analysis of the elimination scenes in 201 episodes of reality TV programme The Apprentice with Donald Trump as host showed that in 47.3% of eliminations of candidates Trump used the argument “You have no leadership capacities!” (Fuchs 2018, 183–190). Reality TV and Twitter are Trump’s preferred two contemporary formats of public communication. Both support narcissism and that Trump can present himself as a strong leader. Trump conducts first-person singular politics via Twitter.\n\nChapter Four | Adorno and the Media in Digital Capitalism\n\n113\n\nDigital Authoritarianism","previous_page":112,"next_page":114}