{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","uuid":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","normalized_title":"digitalcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","isbns":["2021022153","9781032119182","9781032119205","9781003222149","2405518376"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":343,"navigation_url":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title_url":"https://workshop.closeclaw.top/ai/title/Digital%20Capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","page_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page","search_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/search"},"page":{"printed_page":185,"pdf_page":199,"physical_index":199,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ce7b350464ad83f592cdf78982487c853342a701a9632fc66e108aa1eea02fe9"},"chapter":"DIGITAL CAPITALISM","content":"The Occupy Media! Survey (Fuchs 2014b) is a good example for a study that in contrast to big data analytics takes the broader context into account. It empirically studied the political economy, contradictions, and power dynamics of contemporary activists’ political communication. I conducted a survey among activists (N = 418). Eighty-five percent of the respondents used face-to-face communication at least once a month for trying to mobilise others to attend protests, 74.4% used Facebook for this purpose during the same time period, 70.2% sent personal e-mail, 63.1% called people on the phone, 53.8% used e-mail lists, 50.3% texted people, 48.0% made use of Twitter, and 14.1% of YouTube. Face-to-face communication, Facebook, e-mail, phone, SMS, and Twitter are the most important media that occupy activists employ for trying to mobilise others for protests. Activists use multiple media for mobilisation-oriented communication. These include classical interpersonal communication via phones, email, face to face, and private social media profiles as well as more public forms of communication, such as Facebook groups, Twitter, and e-mail lists.\n\nCorrelation analysis showed that there is a mutual positive influence of protest mobilisation communication that is conducted face-to-face or on Facebook. The survey data provided empirical indications that contemporary protests are not social media rebellions, and that at the same time digital and social media are also not irrelevant in these protests.\n\nCritical digital methods do not just mean the use of more established methods for studying digital media’s contradictions in society. Digital media can also be used as tools of critical research themselves. One aspect is creative methods, in which one asks participants to use social media in order to generate data about society’s problems for analysis. An example for studying precarious labour in the culture industries, one can ask participants to take a picture of their everyday working life that visualises the main problem they have to face, to share it on an image blog, and to accompany it by a 100-word long description of the problem. The result is not just rich data but also the possibility to, in a second step, make the participants interact with each other, which gives the method a more relational dimension.\n\nChapter Seven | Digital Positivism and Administrative\n\n185\n\nEpistemology and Methodology: Critical Digital Methods","previous_page":184,"next_page":186}