{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","uuid":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","normalized_title":"digitalcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","isbns":["2021022153","9781032119182","9781032119205","9781003222149","2405518376"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":343,"navigation_url":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title_url":"https://workshop.closeclaw.top/ai/title/Digital%20Capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","page_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page","search_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/search"},"page":{"printed_page":32,"pdf_page":46,"physical_index":46,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"1092e1c60044c8a5e5a8f520f46b688279b5988e2ef850382f49c03885a7c916"},"chapter":"DIGITAL CAPITALISM","content":"Advertising and entertainment that have been transformed by digital platforms have started to boom in the 20th century as part of Fordist mass production and mass consumption. These industries are a bit older than the software industry, but the culture industry, which Horkheimer and Adorno (1947/2002, 94–136) characterise as the capitalist transformation of culture into exchange-value and ideology, is in the long history of capitalism also still relatively new. What Dolata hints at is that the hype of radical economic novelty that comes along with the rise of digital companies is often ideological in character. It serves as a marketing strategy of large corporations that promise to create a radically new and better society in order to make humans buy their commodities. In reality, digitalisation is based on dialectics of continuity and change in the economy and society.\n\nShoshana Zuboff (2019, 7) characterises contemporary societies as “surveillance capitalism”, a term whereby she understands a “new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction, and sales” and a “parasitic economic logic in which the production of goods and services is subordinated to a new global architecture of behavioral modification”.\n\nEconomic surveillance is certainly an important aspect of the capital accumulation model of many transnational digital corporations such as Facebook. Surveillance scandals such as Edward Snowden’s revelations and the Cambridge Analytica scandal have shown how surveillance is an important aspect of the interaction of the power of capitalist corporations that belong to the digital industry and state power. But surveillance is not the only and not the primary feature of capitalism and digital capitalism. There\n\n32\n\nIntroduction","previous_page":31,"next_page":33}