{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","id":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","uuid":"50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title":"Digital Capitalism","normalized_title":"digitalcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2021022153","isbns":["2021022153","9781032119182","9781032119205","9781003222149","2405518376"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":343,"navigation_url":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","title_url":"https://workshop.closeclaw.top/ai/title/Digital%20Capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed","page_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/page","search_url":"https://workshop.closeclaw.top/api/ai/books/50b7f922-b940-4a05-8eb0-c4dc0d8ec9ed/search"},"page":{"printed_page":94,"pdf_page":108,"physical_index":108,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"282daa3f7c0ee17580b7f42f928603bb60a829a4522d1e26cad32d1e69552048"},"chapter":"DIGITAL CAPITALISM","content":"Fake news has been challenged by developments such as fact-checking organisations and the quest for building a public service Internet that consists of non-commercial platforms that do not have a for-profit imperative but want to benefit the public by reliable news, information, and educational resources that are provided online and engage users (Fuchs 2018a, 2018b).\n\nLukács’ Critique of Technological Fetishism in the Age of Big Data Capitalism\n\nThere are not just ideologies that are communicated with the help of technologies, but also ideologies of technologies. In respect to digital technologies, we do not just find ideologies on the Internet, but also ideologies of the Internet. Lukács does not use the term “technological fetishism”, but describes how technologies are turned into fetish objects. He speaks of “the exploitation for particular human ends (as in technology, for example) of […] fatalistically accepted and immutable laws” (HCC, 38). Technological fetishism distorts the machine’s “true objective nature by representing its function in the capitalist production process as its ‘eternal’ essence” (HCC, 153).\n\nIn the age of digital capitalism, digital technologies such as the Internet, social media platforms, the mobile phone, big data technologies, the Internet of Things, cloud computing, industry 4.0/industrial Internet, etc. are often treated as technological fetishes in bourgeois thought. Let us consider an example. The business press is in general a good source for observing the newest trends in bourgeois ideology.\n\nIn May 2017, The Economist ran a cover story under the title “The World’s Most Valuable Resource is no Longer Oil, but Data”: “A NEW commodity spawns a lucrative, fast-growing industry. […] A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era” (The Economist 2017). Google, Amazon, Apple, Facebook, and Microsoft are “titans” that “look unstoppable”. “The giants’ success has benefited consumers. Few want to live without Google’s search engine, Amazon’s one-day delivery or Facebook’s newsfeed”. “Algorithms can predict when a customer is ready to buy, a jet-engine needs servicing or a person is at risk of a disease”. Fortune published an interview on big data with Intel’s CEO Brian Krzanich. He said: “Oil changed the world in the 1900s. It drove cars, it drove the whole chemical industry. […] Data, I look at it as the new oil. It’s going to change most industries across the board” (Gharib 2018). Artificial Intelligence-based data is “not just gonna change business, it’s gonna change every person on this planet’s life in some positive way”. “I think if you go and talk to the employees, they’ve never seen the company on this level of pace of change and competitiveness. But I don’t think you can ever stand still and say that it’s fast enough in this technology world”.\n\n94\n\nTheorists","previous_page":93,"next_page":95}