{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":118,"pdf_page":137,"physical_index":137,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"5c65487bee298bf53fccddf4aedec4bb293d141a0301e10a24d822995d39f621"},"chapter":"第8章","content":"19世纪30年代美分报纸之间的竞争也许给人留下了这样的印象，在注意力商人之中，耸人听闻、震撼人心的一方往往是赢家。在短期内也许如此，但是长期来看，事情会变得更为复杂。最成功的人了解如何顺风而行、乘风破浪，但是也懂得用逆水行舟的微妙艺术去维持听众群体；持续依靠纯粹的骇人听闻的内容只会让听众疲惫，迫使其去寻找一丝安宁。举例来说，《纽约时报》和《华尔街日报》在19世纪末之所以能击败对手，靠的并不是更具轰动性的报道，而是更加平实的内容，同时在大多数时间里也避免了沉闷单调。同样，蒂芙尼策略的目标就在于让广播网络步入体面的行业之列，从而维持自己的生存。\n\n这种策略的第二个优点就在于安抚思想开明的评论家，出于某种原因，评论家认为广播一旦被视为公共服务，就会受到商业利益的绑架。因此，广播电台在出现早期既被认为是科学奇迹，又被视作不受商业侵犯的庄严神圣之地。就像英国广播公司（BBC）的约翰·瑞斯(JohnReith)认为的那样，为了人民大众的教育、娱乐与启蒙，广播电台应当永远传播“所有最美好的事物”。但是在20世纪20年代末30年代初，以全国广播公司与哥伦比亚广播公司为代表的商业广播网络让电台广播离这个初衷渐行渐远，人们的抵触情绪滋生蔓延。佩利很明智，认识到如果哥伦比亚广播公司要亵渎这块神圣之地，最好能做得出色才行。秘诀就在于制作恰如其分的节目。①\n\n118\n\n注意力经济","previous_page":117,"next_page":119}