{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":144,"pdf_page":163,"physical_index":163,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e4551eb2527a4308fd53530d817ac947eecf467ff1fa2b269d6791a7646f66e3"},"chapter":"第10章注意力霸主——电视","content":"虽然这并非是伯利和全国广播公司的得意力作，但其收视率位居全国广播公司榜首。早在1923年，大卫·沙诺夫就预见了媒体在未来的重要性。他坚信一条原则，也就是后来所谓的“先下手为强”。20世纪30年代，他就提出控制电视行业对将来的美国无线电公司(RCA，主营电视机制造业务）和全国广播公司是大势所趋。“二战”虽然已经结束，但是电视大战才刚拉开帷幕。沙诺夫坚持(根据内部备忘录）他应该被称为大卫·沙诺夫将军，“电视之父”。①同时，威廉·佩利一厢情愿地认为，广播在战后依旧会是主流媒体。结果，哥伦比亚广播公司惨淡的收视率反映了人们已经不再热衷于广播。尽管事实证明自己错了，但佩利依旧坚持这是一场中长跑比赛，认为跑得快不重要，关键在于谁先冲过终点。跑在后面，观察地形，往往比跑在前面摔的跟头少一些。佩利仍然坚持沙诺夫从根本上曲解了广播业，自信地认为只要时机一到，便能和手下经验丰富的节目制作团队彻底击垮全国广播公司。然而，20世纪50年代后的竞争花了数十年时间见证了“第二道荧屏”电视的发展。\n\n144\n\n注意力经济\n\n①尤其讽刺的是，后者很大程度上亲手让电视的发明者破产倒闭；见《总开关》","previous_page":null,"next_page":145}