{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":163,"pdf_page":182,"physical_index":182,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"0331d9ca2fc6d9ff67f581fbf781bc40f076450cc82c6bc085952ca4cd267f62"},"chapter":"第10章注意力霸主——电视","content":"智力竞赛节目体现了20世纪50年代后期注意力行业的典型特征：竞争引发了自19世纪30年代美分报出现以来从未有过的紧张性与焦虑感。它必定让人们渴望过去收听广播的那种相对柔和的日子，收视率平平无奇，广告没有这么多，播音员和广告商的收入也比现在少。一个节目不需要通过总体上支撑广播公司的节目阵容并且通过让地方电视台满意来证明自己。这里曾是一个压力较小的环境，就像一所学校，每个孩子的水平都一样。\n\n那种更为紧张的感觉部分上来自人们不再怀疑广告促进销售的力量，这使观众的注意力更加宝贵。虽然将注意力转化为可销售的商品缺乏科学证据，但是成功的广告活动的例子如此之多，以至无法令人忽视。里维斯的安乃近广告（“快，快，快速见效”）使销售额在18个月暴涨200%。新品牌佳洁士凭借特殊成分“氟化物”给牙膏行业带来了冲击，广告中一个快乐的男孩哭着说：“看，妈妈！没有蛀牙了!”4年之后，佳洁士成为牙膏市场领导者。我们已经看到，“万宝路男人”的电视广告和平面广告，在不到一年的时间里，把一个无名的女士香烟变成了市场领导者之一，而人们普遍认为《64000美元大挑战》这档节目拯救了露华浓。当然，佳洁士可能的确牙膏做得好，或者万宝路的销量正好开始好转。毫无疑问的是，每个成功的广\n\n第10章 注意力霸主——电视\n\n163","previous_page":162,"next_page":164}