{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":166,"pdf_page":185,"physical_index":185,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"008270e1228502d8f6873a02a98abf83e71eee80032b1951d7216afa8d45e1f4"},"chapter":"第10章注意力霸主——电视","content":"1955年6月5日周二晚10点，弗雷德·弗莱德利和爱德华·R.默罗坐下来观看哥伦比亚广播公司新推出的节目《64000美元大挑战》，这档节目正好在他们的《现在就看》前播出。在节目进行中，默罗说：“弗雷德，你认为我们的节目在这个时间段还能撑多久?”33\n\n结果是并没有多久。当年晚些时候，赞助商Alcoa停止了对《现在就看》的赞助，对哥伦比亚广播公司说想要换一换节目形式，“也许虚构性质的，就像《爱德华·沙利文秀》”。佩利向默罗提出不再每周定时播出《现在就看》，而是将其转为偶尔播出的特别节目。然后佩利说，现在空出的时间段将由Liggett&Myers烟草公司赞助，而这家客户希望播出一档《你是否信任妻子?》(DoYouTrust YourWife)的智力竞赛节目。1958年，《现在就看》永久性停播。尽管用如今的标准来看，这档节目的收视率令人赞叹不已，但是比不上智力竞赛节目或最新的时尚节目，比如《荒野大镖客》(Gunsmoke)这样的西部电视剧。《纽约时报》的杰克·古尔德（JackGould）写道，“昨晚，电视史的一个时代戛然而止”，并将其归咎于“更加紧缩的电视经济”。34《纽约先驱论坛报》(NewYorkHeraldTribune)的专栏作家写道，“哥伦比亚广播公司无法负担《现在就看》却能维持《争分夺秒》的事实令人感到震惊”。35\n\n166\n\n注意力经济","previous_page":165,"next_page":167}