{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":199,"pdf_page":218,"physical_index":218,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"2c66b907f717f2c34c5a9730dfb3af28c63f7cbb683bf61d524ed888a958d9f5"},"chapter":"第12章","content":"这些品牌，甚至包括可口可乐，总是准备好将自己视为任何纯粹的美国式产品，曾经在20世纪50年代代表着从众思想，最终都会与其他品牌殊途同归。1971年，这些品牌得到了现有体制的另一大支柱麦肯广告宣传口号：善诠涵意，巧传真实（Truth well told)]的支持，从而得以表达可口可乐对自由的诠释以及热爱，而这成为可口可乐最经久不衰的广告活动。麦肯广告从购买可口可乐中发现了这个时代最甜美、最绚丽的渴求。结果就是将歌颂消费、歌颂友谊商业化，并带来了20世纪70年代最出色的商业广告：\n\n我要为世界买下一个家\n\n用爱来装点这个家\n\n种下果树，养着蜜蜂\n\n放飞洁白如雪的斑鸠\n\n我要为世界买一瓶可乐，让它与我为伴29\n\n第12章 20世纪60年代的反叛\n\n199","previous_page":198,"next_page":null}