{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":276,"pdf_page":295,"physical_index":295,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"b13a52a6ab4651e28372c9725c9f1e5949dc9567326a9972291e0d2ed049e163"},"chapter":"第18章","content":"奥普拉也开始把节目的部分片段转向实际的电视购物节目。比如在一期节目中，奥普拉突然把276辆全新庞蒂克G6s轿车赠给观众，每辆价值28000美元。当在罕见的发布会上被问到此事时，她说：“这不是在搞噱头，我很讨厌玩文字噱头。”19不仅观众感到吃惊，连广告界和营销界的权威人士都大吃一惊。30秒的插播广告就价值70000美元，但奥普拉把节目的一半时间用在庞蒂克和参观汽车工厂的录制片上。\n\n2000年，奥普拉拓宽自己的品牌，以她命名的杂志《0》(TheOprahMagazine)再次收获人们的关注。当然，每期杂志都采用奉承奥普拉的“照片”作为封面。这本杂志的销高达200多万册，读者和收看节目的主流人群基本相同，都是50多岁的女性。《0》如同外界瞩目的一块地产，在免费代言和付费广告代言两者间小心谨慎地保持平衡。\n\n所有这些都清楚展示这位永不过气的一线名人拥有妙手回春的能力，能够挽救萧条的传媒业，比如消费者杂志。不难发现，奥普拉拿下的广告产品，都有幸在她的节目直播和纸质出版物中出现。比如在21世纪中叶，多芬香皂凭借产品多样性和众多优点占据了主要市场份额。表面上是这些原因，但准确来说真正的原因是多芬把普通女性作为对象来宣扬“真实美”的品牌广告宣传活动，这样的信息恰好与奥普拉鼓励女性自尊自爱的目标相吻合。另一个事实是，多芬耗资\n\n276\n\n注意力经济","previous_page":275,"next_page":277}