{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":28,"pdf_page":47,"physical_index":47,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a89b6c5350ed1b4409fca412fa82df680d7f29f2c5f419aead6820aad7ce8812"},"chapter":"第2章策划专利药物广告的高手","content":"如果某位患病的人说：“但是我几乎试过了所有药物，看过了许多医生，花了大把大把的钱。没什么能帮得了我。”\n\n告诉他调制这副灵丹妙药的医生要比他知道得多。这位医生曾站在数千位患者的病床前，目睹自己的灵丹妙药治愈了诸多患有疑难杂症的病人，因此最为了解这种药物的疗效。\n\n舒普医生知道自己发现了这种疗法。他经过一生的辛勤研究之后解决了终极难题。他了解这一点，因为自己在大型医院中进行了数千次成功的实验，并将实验结果公布于众，同时由许多其他医生来印证自己的观，点。在他的个人行医生涯中，他成功地治愈了超过10万名备受慢性病折磨的患者。\n\n舒普医生亲眼看到自己的疗法治愈了数千名所有其他疗法都无法治愈的患者。他从未发现自己的疗法对于这本书中提到的哪种疾病没有效果，却被任何其他疗法成功治愈的案例。\n\n医药广告的成功有赖于几种标志性的技巧，其中最为主要的也许就是“秘方”了。每种专利药物需要某种特质来让自己有别于其他所有声称具有类似疗效的药物，它拥有某种具有神秘色彩的元素，秘不可宣，并且无法完全解释原理。它能充分激发想象力，在人们的理性判断缺乏说服力时依然给予他们希望。常见的秘方包括碳烟、沼泽根、猴面包果。当然，对于克拉克·斯坦利的擦剂来说，当然少不了蛇油本身的奇效。12\n\n28\n\n注意力经济","previous_page":27,"next_page":29}