{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":354,"pdf_page":373,"physical_index":373,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"3eb4be9326297748dec8baab8db7e8ec8689e2b1d8a821d06a2210fc185e73f3"},"chapter":"第23章","content":"脸谱网还开始让商业实体甚至产品制造商来建立自己的主页，然后通过付费来获得许多好友。这与脸谱网发明的“赞”按钮相互契合。“赞”是一个尤为绝妙的想法，不仅能用于非商业目的（就像是赞成某位朋友订婚，或者是奇怪地在回忆录中宣布某件事)，同时也让公司能准确地了解到自己向哪些人灌输了品牌忠诚度的理念。脸谱网让人们可以购买某个人的新闻推送中的广告，让广告更具有情景相关性。最后，这些“赞”按钮让脸谱网在跟踪技术中投入的巨资有所回报。遍布网络的追踪技术让脸谱网跟踪用户在网上的浏览活动，然后将跟踪结果传输给“母舰”(比如说，“她搜索的是游轮旅游”)。举例来说，这样就能让嘉年华邮轮(CarnivalCruiseLine)在这位用户回到脸谱网时给他推送广告，也许向他的“新闻推送”中发送一条“游轮”赞助商的消息。脸谱网依靠这种跟踪技术—也可以称之为间谍技术—来改进它所搜集的用户数据，此时脸谱网的用户群体规模已经接近了整个世界的购物人数。①\n\n354\n\n注意力经济\n\n①甚至在2012年以后的移动平台上，脸谱网幸运地成为能在iPhone甚至谷歌的安卓手机上在消费者面前展示大幅广告的少数几家公司之一。","previous_page":353,"next_page":355}