{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":376,"pdf_page":395,"physical_index":395,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"9171d9baadb2e6ef05d514f01a7426ac2585acbae3e7ad6900d2dca950fa22ce"},"chapter":"第26章","content":"在佩雷蒂创建BuzzFeed的时候，病毒式媒体并不只是昙花一现，而是像一波波潮水不断拍打着海岸一样地冲击着大众，它们与现有获取注意力的种种方式进行竞争且相互补充。在那个时候，一张随便发布在在线公告板Reddit上的照片，天生脸臭的猫咪（暴躁猫）就能为它的主人打造一份病毒式营销的事业；一段“骑马舞”之类的滑稽视频聚集了多达24亿次播放(2014年世界杯是人类历史上收看人数最多的体育赛事，观看次数为10亿次)。\n\nBuzzFeed纯粹地展示了佩雷蒂的技巧，甚至没有披上公共使命的外衣，唯一的目标就是娱乐观看者并足以触发他们进行分享。网站上几乎没有任何有意义的内容，媒介实际上就是消息。这听起来像是对受众前所未有的嘲讽，它的想法在于将创造的意图传递给受众，而他们可以“决定这个项目可以触及10个人还是1000万人”。1为了帮助他们做出决定，BuzzFeed开创了“头条优化”等技巧，而这意味着让内容难以抗拒并且受众实际上出于自愿去点击。在头条专家的手里，“扎克·沃什（ZachWahls）谈论家庭”这种视频就变成了“两位女同性恋抚养一个孩子，而这就是她们的结果”——结果这条视频有1800万人观看。BuzzFeed的首席数据科学家基·哈林(KyHarlin)很清楚地介绍了撰写标题背后的那种矛盾逻辑：“一般来说，你可以根据人们的好奇心或者类似的什么来吸引他们去点击，但是这并不意\n\n376\n\n注意力经济","previous_page":null,"next_page":377}