{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":4,"pdf_page":23,"physical_index":23,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"09f1f264870babc97b5eaac7fd7583d58dc8277c4a48cfcc7a924bf28787bea4"},"chapter":"第1章最初的注意力商人","content":"戴的想法是发行售价只有1美分的报纸这个价格和许多日常用品的零售价一样，比如香皂或刷子。在这个价格上，他有信心能比那些卖6美分一份的报纸吸引更多的读者。但是让这笔投资的前景看起来充满风险，甚至可以称之为自杀行为的是，戴要以低于成本的价格销售报纸。戴打算颠覆传统的盈利策略，也就是通过售价和生产成本之间的差价来赚取利润。与此相反，他要依靠一种截然不同而在历史上意义重大的商业模式来获利，即转售读者的注意力，也就是刊登广告。戴比任何前人都更加坚定、更加明确地认识到，虽然他的读者认为自己是他的客户，实际上却是他的产品。\n\n当然，这并不是说报纸业从来没有尝试过把广告作为收入来源。从18世纪早期第一批日报发行开始，就已经出现了各种形式的广告或付费通知。但是新闻和广告之间的界限非常模糊，因此难以辨别到底第一条真正的广告出现在什么时候。(1871年，《纽约时报》将1652年为英雄诗篇“IrenodiaGratulatoria”发布的出版公告定为最初的广告至少在英语世界中是如此。）实际上，最早的报纸“将广告作为一种新闻形式，想必是将它作为一种读者感兴趣的内容”。与后来以说服受众为目的、辞藻华丽虚夸的广告不同，早期的广告纯粹是为了提供信息，大多数是我们如今称之为分类信息的广告，诸如形形色色的失物招领、待售物品、空缺职位、个人通知等。\n\n4\n\n注意力经济","previous_page":null,"next_page":5}