{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":408,"pdf_page":427,"physical_index":427,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"aee0090e85880db0bc5e896f6429102274238f35c113a6f86d6a7d50b2dc7a89"},"chapter":"第2章策划专利药物广告的高手","content":"Park, \"Sociology and the Social Sciences: The Social Organism and the Collective Mind,\"American Journal of Sociology 27(1921).\n\n5. For more on cognitive models on attention, see Michael I. Posner and Charles R. R. Snyder,\"Attention and Cognitive Control,\" in Information Processing andCognition: The Loyola Symposium, ed. R.L. Solso (Hillsdale, NJ: Lawrence Erlbaum Associates, 1975).\n\n6. The original text ofthe story has since been reprinted. See Richard Adams Locke and Joseph Nicolas Nicollet, The Moon Hoax; or, A Discovery That the Moon Has aVast Population of Human Beings (New York: William Gowens,1859),8.\n\n7. H. Hazel Hahn, Scenes of Parisian Modernity: Culture and Consumption in the Nineteenth Century, 189 (New York: Palgrave Macmillan, 2oo9); and Alexander Cowan and JillSteward, eds., The City and the Senses: Urban Culture Since Isoo (Burlington VT: Ashgate Publishing, 2007), 167–70.\n\n8. The greatWilliamJames understood how important is the ability to ignore, when in 189o, he wrote that attention “is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought\" and that it \"implies withdrawal from some things in order to deal effectively with others.\" WilliamJames, The Principles of Psychology, vol. 1 (New York: Henry Holt and Co., 189o), 403-4.\n\n9. Guus Pijpers, \"Brain Matters,\" in Information Overload:A System for Better Managing Everyday Data (Hoboken, NJ: John Wiley & Sons, 2o1o); E. Bruce Goldstein, Cognitive Psychology: Connecting Mind, Research and Everyday Experience, 4th ed. (Boston: Cengage Learning,2015).\n\n10. H. Hazel Hahn, \"Street Picturesque: Advertising in Paris, 183o-1914\" (PhD diss., University of California, Berkeley, 1997). See also“A Brief History of the Poster,\"International Poster Gallery, accessed November 25, 2o15,http://www.internationalposter .com/about-poster-art/a-brief-history-of.aspx.\n\n11. Karl Marx and Friedrich Engels, The Communist Manifesto (Minneapolis: Filiquarian Publishing, 2005), 10.\n\n12. Terry E. O'Reilly and Mike Tennant, The Age of Persuasion: How Marketing Ate Our Culture(Toronto: Random House of Canada, 2009), 35-40.\n\n第2章策划专利药物广告的高手\n\n1. Claude C. Hopkins, My Life in Advertising (New York: Harper & Brothers, 1917), 202. Though an autobiography, and therefore anecdotal in nature, Hopkins claims that his book was primarily intended to serve not “as a personal history, but as a business story”to coach others in the art of advertising.\n\n2. For more detailed information about Hopkins, see Stephen R. Fox,The Mirror Makers: A History of American Advertisingand Its Creators (New York: William Morrow, 1984), 52.\n\n3. Drayton Bird, Commonsense Direct and Digital Marketing (London: Kogan Page 2007),336.\n\n4. Hopkins had first been hired as assistant bookkeeper, eventually becoming head bookkeeper for the Bissell Carpet Sweeper Company. Later, he had come across an inadequate advertising pamphlet for carpet sweepers and requested to re-create it. The company eventuallyadopted Hopkins's advertising pamphlet.Subsequently, he focused on ways to increase product demand andrecognized that Christmaswas fast approaching. For this reason, Hopkins designed a campaign that would advertise the carpet sweepers as\"the Queen ofChristmas Presents.\"For moreinformation, see Jeffrey L. Cruikshank and Arthur W. Schultz, The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century (Boston:Harvard Business Review Press, 2oio); and Robert Schorman,\"Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising,\"Journal of theGilded Age and Progressive Era (2o08).\n\n408\n\n注意力经济","previous_page":null,"next_page":409}