{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":409,"pdf_page":428,"physical_index":428,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"518d76752a2ec4cc14300160a3dbefae62c9df19bd06c2c7cfbc99cd31982a6c"},"chapter":"第2章策划专利药物广告的高手","content":"5. See Philip M. Taylor, The Projection of Britain: British Overseas Publicity and Propaganda, 1919–1939 (Cambridge, UK: Cambridge UniversityPress, 1981), 78, for more informationon perspectives of publicity and propaganda during the era.\n\n6. Phillip Schaff, ed., The Ante-Nicene Fathers (Peabody, MA: Hendrickson Publishers, 2004).\n\n7. Paul F. Bradshaw, EarlyChristian Worship: A Basic Introduction to Ideas and Practice (Collegeville, MN: Liturgical Press, 1996), 73.\n\n8. According to a recent Pew study, one fifth of the U.S. public do not affiliate with religion, increasing just over 15 percent from five years prior. The growth ofthese religiously unaffiliated Americans, known as the \"nones,\"likely results from generational displacement. For more information, as wellas leading theories that attempt to explain the rise of the “nones,\"see\"Nones' on the Rise,\" Pew Research Center,last modified October 9, 2012, http://www.pewforum.org/2012/1o/09/nones-on -the-rise/; and \"ACloser Look at America's Rapidly GrowingReligious Nones,\"\" Pew Research Center, last modifiedMay 13, 2o1s, http://www.pewresearch.org/fact -tank/2o15/o5/13/a-closer-look-at-americas-rapidly-growing-religious-nones/.\n\n9. At Dr.Shoop's he met and likely worked with a Canadiancopywriter named John C. Kennedy. Kennedy would later be remembered as theinventor ofsomething called \"reason-why\"advertising, though early advertising lore, like early advertising itself, is full of spurious claims. (For his part, Kennedy claimed to be a former Royal Canadian Mountie, though doubts have been raised about the truth of that as well.)\n\n1o. For images of the described advertisements Kickapoo Indian Medicine Co.'s Sagwa and Clark Stanley's Snake Oil, among other similar medical remedy advertisements from the late 18oos and early 19oos, see“Here Today, Here Tomorrow:Medical Show,\"U.S. National Library of Medicine, last modified September 21, 2o1, https:// www.nlm.nih.gov/exhibition/ephemera/medshow.html.\n\nI1. The full advertisement can be found in the Farmers' Review, published on January 1, 1902. See\"Farmers'Review, 1 January 1902,\"Illinois Digital Newspaper Collections, accessedJanuary 26, 2o16,http://idnc.library.illinois.edu/cgi-bin/illinois?a=d&d =FFR19020101.2.37.\n\n12. Dan Hurley, NaturalCauses: Death, Lies, and Policies in America's Herbal Supplement Industry (New York: Broadway Books, 2oo6), 24. Itappears, however, that theoriginalfascination with snake oil followedfrom thearrival ofthe Chinese railroad workers in the 18oos, who hadbrought with them snake oil. The remedy was made from theoil of the Chinese water snake, which was rich in omega-3 acids and reduced inflammation of thejoints.Eventually, the remedy would be shared with Americans, but with the lack of Chinese water snakes in the U.S., many wondered how they would be able to create their own version. Ultimately, Clark Stanley touted the healing power of therattlesnake, without reference tothe original Chinese snake oil. For more information on the history of snake oil,see Lakshmi Gandhi, \"A History of Snake OilSalesman,\"\"NPR, August 26, 2o13, http://www.npr.org/sections /codeswitch/2013/08/26/215761377/a-history-of-snake-oil-salesmen.\n\n13. This Liquozone ad, including a coupon for a free bottle, appearedin many newspapers. For an example, see T.P.'s Weekly 6 (December I, 1905).\n\n注释\n\n409","previous_page":408,"next_page":410}