{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":415,"pdf_page":434,"physical_index":434,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"214a266d1d7bf755e7583a8f9022e0d506d35d81278aeb93c419654c99e075a9"},"chapter":"第5章 隐藏在科学的外衣之下","content":"various publications, ranging from Life and Billboard, reporting on George WashingtonHill's death, claimed that Hill had spent as much as \\$2o million for advertising in 1931.\n\n3. There is some historical dispute about the origin of the\"It's toasted” tagline, A Fortune article seems to suggest that the slogan was first developed by Hopkins when working as a copywriter for Lord & Thomas. \"How the Real Don Draper Sold Lucky Strikes,\"Fortune, September 19, 201o, http://archive.fortune.com/2o1o/o9/17 /news/companies/Mad-Men\\_Lucky-Strike\\_Lasker\\_excerpt.fortune/index.htm. However, the Stanford Research into Tobacco Advertising has an advertisement with the phrase \"It's toasted\" dating from 1917, which was long before Lord & Thomas signed on to the Lucky Strike account in 1925. TheStanford Collection of Tobacco advertisements can be foundat http://tobacco.stanford.edu/tobacco\\_main/images .php?token2=fm\\_st319.php&token1=fm\\_img13529.php&theme\\_file=fm\\_mto10 .php&theme\\_name=Fresh,%2oPure,%2oNatural%2o&%2oToasted&subtheme name=It%27s%2oToasted.Moreover,George Washington Hill recounted in a 1938 issue of Time that his father had created the \"It's toasted” phrase one day when discussing the tobacco cooking process. \"ADVERTISING, It's Toasted,\"Time, December5,1938, http://content.time.com/time/magazine/article/o,9171,760432,00.html.\n\n4. The copy is from a February 1931 advertisement in PopularScience.\n\n5. The advertisement featured Helen Jepson, who was the lead soprano with the Metropolitan Opera from 1935 to 1941. She is quoted as saying that a “season of opera and concert means my voice and throat must be consistently in perfect condition. Therefore . . . it is all important to me that I be careful in choosing my cigarettes. I smoke Luckies . . . because I feel it is wise for me to choose a light smoke for my voice.\" The advertisement goes on to claim thatHelen Jepson is one of a wide range of “leading artists of the radio, stage, screen and opera” in which“their voices are their fortunes' and the \"throat protection of Luckies—a light smoke, free of certain harsh irritants removed by the exclusiveprocessIt's Toasted'. . . are gentle on the throat.\"\n\n6. Lord & Thomas would send along the cartons to various physiciansin the mid-192os, requesting a response to whether “Lucky Strike Cigarettes . . . are less irritating to sensitive and tender throat than othercigarettes.\" The survey responses were then used to verify their claim that the “toasting process\" made Luckies \"less irritating.\" However there was no substantive proof of the claim. For more information on therelationship between the tobacco industry generally and the medical profession, see Martha N. Gardner and Allan M.Brandt, The Doctors' Choice Is America's Choice (American Journal ofPublic Health, 2oo6), http://www.ncbi.nlm.nih.gov/pmc /articles/PMC1470496/.\n\n7. To further strengthen the credibility of the claim that the “toasting process\" made Luckies “less irritating,\"as verified by the surveyed physicians, the advertisement claimed that“the figures quoted have been checked and certified to by LYBRAND, ROSS BROS AND MONTGOMERY.Accountantsand Auditors.\"The advertisement, originally published in theMagazine of Wall Street on July 26, 193o, can be viewedat http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1470496/figure/f1/.\n\n8. Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations (New York: Henry Holt, 1998), 28.\n\n9. The Sullivan Ordinance, which prohibited any manager or proprietor of a public space from permitting women to smoke therein, was conceived by\"Little Tim” Sullivan, who believed that\"the public sentiment [was]with him and that he [could] get away with his ordinance, even if it [did] infringe slightly upon woman's inherent and constitutional rights.\" \"BarsWoman Smokers,\"Washington Post,January 7, 19o8. The ordinance was passed on January 21, 19o8.“No Public Smoking by Women Now, New York Times, January 21, 1908.\n\n注释\n\n415","previous_page":414,"next_page":416}