{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":416,"pdf_page":435,"physical_index":435,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"2a202c8ba0683c10b2b2f55fd243d71c4b9dc3ead1b93c315c47c3cc901cc683"},"chapter":"第5章 隐藏在科学的外衣之下","content":"The only reported incident in which a woman was arrested under the Sullivan Ordinance was Katie Mulcahey (twenty years old). She claimed that she's \"got as much right to smokeas you have. . . . No man shall dictate to me.\" Nonetheless, Mulcahey was fined \\$5. “ArrestedforSmoking,\" New York Times, January 23, 1908. Interestingly, the law was incorrectly applied, as the ordinance was to be applied against managers or proprietorsof public spaces, not the women themselves, should they allow women to smoke.\n\nWhile the ordinance was in effect for only a shortperiod, there were continued efforts to prohibitwomen from smoking. For example, New York aldermanPeter McGuinness attempted to renew the city ordinance that would prohibit women from smoking in public spaces to protect femalemorals. This sentiment was mirroredin a Washington Post editorial in 1914.\"Women and Smoking ShareCheckered History,\" Wall Street Journal, March 12, 2oo8. As one historian notes, public opinion was still againstwomensmoking:“Between the lips of a woman, a cigarettewasregarded as a badge of the stage adventuress, or certainly one inclinedto the Bohemian persuasion.'\"Gerard Petron, The Great Seduction (Atglen, PA:Schiffer, 1996), 22.\n\n10. Among those present at theNewYork Easter Parade on April1, 1929, were a list of debutantes. Bernays procured these names from the editor of Voguemagazine and convinced the women that their participationin publicly smokingonFifth Avenue would lead to the expansion ofwomen's rights. To learn more about Bernays's use of psychoanalysis and Freudian ideas in advertisingand shaping consumer culture, see Edward L. Bernays, Crystallizing Public Opinion (New York: Boni & Liveright, 1923); and Lisa Held, \"Psychoanalysis Shapes Consumer Culture,\"American Psychological Association 40 (2009).\n\nII. For further detail about how Bernays preparedfor the event, see Allan M. Brandt, The Cigarette Century: The Rise,Fall,and Deadly Persistence of the Product That Defined America (New York: Basic Books, 2007), 85.\n\n12. One article in the New York Evening World reportedthat a woman,who had lit a LuckyStrike, “first got the idea for this campaign when a man on the street asked her to extinguish her cigarettebecause it embarrassed him. Italked it over with my friends, andwe decided it was high time something was done about the situation.\"\" However, according to Larry Tye, biographer of Bernays, this woman, Bertha Hunt, was the secretary of Bernays and likely was speaking on his behalf. Larry Tye, The Father ofSpin: Edward L. Bernays and the Birth of Public Relations (New York:Crown, 1998).\n\n13. Noam Chomsky, \"What Makes Mainstream Media Mainstream,\"Z Magazine, October 1997. Chomsky cites Bernays's Propaganda and overallwork as “the main manual of the public relations industry.\"\n\n14.\"Easter Sun Finds the Past in Shadow at Modern Parade,\" New York Times, April 1, 1929.   \n15. Another popular variation of the slogan reads \"When tempted—Reach for a Lucky Instead.\"It's possible that this slogan was a variation on a late 18oos advertisement in which Lydia Pinkham urged womento \"reach for a vegetable instead of asweet.\"\n\n16. Claude C. Hopkins, Scientific Advertising (Minneapolis: Filiquarian Publishing, 2007).\n\n17. Advertising for Lucky Strike cigarettes increased from \\$12 million in 1926to \\$40 million in 193o. Bob Batchelor, American Pop: Popular Culture Decade by Decade (Westport, CT: Greenwood Press, 20o9). Comparable percentages of GDP in 1929 include\n\n416\n\n注意力经济","previous_page":415,"next_page":417}