{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":417,"pdf_page":436,"physical_index":436,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"28ab7d2ede4e396bdc5c8804b2e414f5ea3835fcf101b94ad482abc86e38621f"},"chapter":"第6章 广告与欺诈的界限","content":"42 percent personal consumption of goods, 32 percent of personalconsumption of services, .o5 percent gross private domestic investment of structures, .o5 percent gross privatedomestic investmentof equipmentandsoftware, .04 percentofresidential investment, .I percent of federal and state government expenditures and gross investments. See Gross Domestic Product—Bureau of Economic Analysis, https://www.bea .gov/scb/pdf/2012/08%2oAugust/o812%2ogdp-other%2onipa\\_series.pdf.\n\n18. By itself, it went from\\$1o.7 million in billings in192o to\\$37.5 million by the end of the decade, of which more than half was billed by theWomen's Editorial Department. The apparent key to its giant billings was this department—as Landsdowne pointed out herself, \"The success of the J. Walter Thompson Company had been in large measure due to the fact that we have concentrated and specialized upon products sold to women.\" Mark Pendergrast, Uncommon Grounds: The History of Coffee and How It Transformed Our World (NewYork: Basic Books, 201o).\n\n19. The Ranch, despite its use as a vacation home for the Resors, was a full-time, selfsustaining operation. The Ranch included “sophisticated electrical generating facility, dairy barns, chicken and turkey coops, machine shops, and cattle and horse-related structures.\"See\"The Snake River Ranch HistoricDistrict at the National Register of Historic Places,\"http://wyoshpo.state.wy.us/NationalRegister/Site.aspx?ID=453.\n\n2o. Lasker was Jewish andwas therefore unable to attend the local golf club. It is possible for this reason that he created the golf club, among the many other structures, after purchasing the 38o acres of farmland in 1921.\n\n21. Calvin Coolidge, “Address Before the American Association of Advertising Agencies,\" Washington, DC, October27, 1926, http://memory.loc.gov/cgi-bin/query/r ?ammem/cool:@field(DOCID+@lit(ms221).\n\n22. Claude Hopkins, My Life in Advertising (New York: Harper & Publishers, 1917).\n\n第6章 广告与欺诈的界限\n\nI. For more details about Schlink's work in the National Laboratories, see Rexmond C. Cochrane, Measures for Progress: A History of the National Bureau of Standards (Washington, DC: U.S. Department of Commerce, 1974).\n\n2. Stuart Chase and Frederick J. Schlink, Your Money's Worth: A Study in the Waste of the Consumer's Dollar (New York: Macmillan, 1936), 258.\n\n3. Ibid., 26o.Chase and Schlink agreed that “Chase would do the writing while Schlink wouldprovide thefactual information”for the book,later described as“a blistering attack on U.S.business practices.\" Inger L. Stole, Advertising on Trial: Consumer Activism and Corporate Public Relations in the193os(Chicago: University ofIllinois Press, 2006).\n\n4. Chase and Schlink, Your Money's Worth. Sammy R. Danna, ed., Advertising and Popular Culture: Studies in Variety and Versatility (BowlingGreen, OH: Bowling Green State UniversityPopular Press, 1992), 26. Sociologist Robert S. Lynd first characterized Chase andSchlink's book as \"the UncleTom's Cabin of the abuses of the consumer\" in \"Democracy's Third Estate: The Consumer,\"Political Science Quarterly 51, no. 4 (December 1936), 497-98. For more about Consumers' Research Inc., see John McDonough and Karen Egolf, eds.,“Consumers' Research,\"in The Advertising Age Encyclopedia ofAdvertising (Chicago:Fitzroy Dearborn Publishers, 2oo2).\n\n5. \"Consumers UnionPuts on Muscle,\"BusinessWeek December 23, 1967. See Lawrence B. Glickman, BuyingPower: A History of Consumer Activismin America (Chicago: University of Chicago Press, 2009), 196; Stole, Advertising onTrial.\n\n注释\n\n417","previous_page":416,"next_page":418}