{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":420,"pdf_page":439,"physical_index":439,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"79901870648ef9f6124d63b432fd62a126b095b151f5fc97c7f56437b8b79800"},"chapter":"第7章 黄金时段的诞生","content":"1o. Hong Kong-based Hawley & Hazel Chemical Company manufactured Darkie toothpaste and sold the product widely in Hong Kong, Malaysia, Taiwan, and other countries in East Asia. Hawley & Hazel was acquired in 1985 by the U.S corporation Colgate-Palmolive, who announced that it would rename Darkie as Darlie and redesign its logo.\n\nI1. “Originality Over the Air Pays Pepsodent,\" Broadcasting, April15, 1933, 9.\n\n12. Jim Cox, American Radio Networks: A History (Jefferson,NC: McFarland, 2o09), 48.\n\n13. \"Niles Trammell,\" Broadcasting, January 1, 1939, 40.\n\n14. Ultimately, the constant repetition of the slogan has been credited for creating the American habit of twice-yearly dentalexaminations. Templin also insisted that Hay exclusively read the Pepsodent pitch, ultimately resulting in the public's association of Hay \"as a conservative, sincere, honest representative of the Pepsodent Company, not of NBC.\" See Jeffrey L.Cruikshank and Arthur Schultz,The Man Who Sold America: The Amazing (but True!)Story of Albert D. Lasker (Cambridge: Harvard Business Review Press, 2010).\n\n15. Arthur H. Samuels, \"On the Air,\" The New Yorker, March 22, 1930, 96.\n\n16.See Cynthia B. Meyers, AWord from Our Sponsor (NewYork: Fordham University Press, 2014), 68–69. Meyers notes the elements in the advertisement that are typical of \"reason-why\"advertising \"in the repetition of key points('cleaning and policing'), the claim of scientific progress (Pepsodent laboratories'), use of superlatives (new and different,' new discovery'), and multiple reasons why' to buy the product.\"\n\n17. Kay Trenholm, \"Last Night on WJZ,\" New York Sun, August 20, 1929.\n\n18. Erik Barnouw, ATower in Babel: A History of Broadcasting in the United States to 1933, Vol. 1 (New York: Oxford University Press, 1966), 230.\n\n19.For example, in 192o Westinghouse, a leading manufacturerand seller of radio hardware, established KDKA in order to sell radio through programming. Westinghouse would later have shared ownership with GeneralElectric (GE), another manufacturer and seller of radio hardware, and with the Radio Corporation of America (RCA), a jointly owned subsidiary of Westinghouse and GE of NBC. It therefore is no surprise that Merlin H. Aylesworth, NBC's first president, believed that \"the main purpose of broadcasting . .. [was]not to make money\"but instead\"to give the public such increasingly better programs that people will continue to buy and use radio sets and tubes. Andthat works to the advantage not only ofthe manufacturing companies whose money is invested in the National Broadcasting Company, but to all makers of radio equipment, and the general public as well.\" Frank P. Stockbridge,“Feeding 13,0oo,ooo Radio Sets,\" Popular Science Monthly, October 1929. For more general information about theearlyhistory of radio broadcasting,see Thomas H. White, “The Developmentof Radio Networks (1916–1941),”accessed January 30, 2016, http://earlyradiohistory.us/seco19.htm.\n\n20. RobertC. Allen, Speaking of Soap Operas (Chapel Hill: University of North Carolina Press, 1985), 119. Allen quotes Irna Phillips, who created and scripted various soap operasincluding Painted Dreams, Today'sChildren, and Guiding Light, which contained many still popular literary devices, such as the \"cliff-hanger\" ending. Ultimately,a study in 1932concluded that\"the program sponsor should realize that the housewife in a majorityof cases is the member of thefamily whohas the most influence upon family purchases and is the one who spends the greatest amount of time in the home. She is, therefore, the member of the family most easily reached by radio broadcasts.\"Allen, Speaking of Soap Operas, 106-7.\n\n21. George Creel, How We Advertised America (New York: Harper & Brothers, 192o).\n\n420\n\n注意力经济","previous_page":419,"next_page":421}