{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":52,"pdf_page":71,"physical_index":71,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"1a87d3d1e0ab77f7ed76e97a8fd608e64df191fcc73b9ed7e748156ff54daacb"},"chapter":"第2章策划专利药物广告的高手","content":"然而，其他人的反应几乎与此对立。他们对政治宣传所取得的巨大成功不是感到震惊无比，而是热情澎湃，认为自己得以一瞥最伟大的机遇。其中就包括维也纳裔年轻人爱德华·伯奈斯(EdwardBernays),他是西格蒙德·弗洛伊德(Sigmund Freud)的侄子。身为美国居民，他在“一战”打响时只有24岁，当时以新闻记者为职业，后从事广告宣传。为了创造宣传机会帮助自己的客户，伯奈斯直接运用了自己叔叔的理论，即人类本性由无意识欲望驱动。[据传说，西格蒙德·弗洛伊德用自己的《一般讲座集》(GeneralLectures)向他换了一盒雪茄。]在“一战”期间，伯奈斯像许多新闻记者一样加入了克里尔的公共信息委员会，而且与李普曼相似，他也产生了民主无用的想法。但是与李普曼不同的是，伯奈斯根据经验总结，相信需要采取“开明式操纵”的方法。他写道，否则公众“会很容易投票支持错误的候选人或想要错误的事物，因此他们必须接受上层的引导”。在他看来，“在民主社会中，有意识、明智地、有组织地操纵大众的习惯与见解是一项重要内容”。\n\n但是，真正让伯奈斯感到激动无比的是出于商业利益进行操纵。\n\n52\n\n注意力经济","previous_page":51,"next_page":53}