{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":62,"pdf_page":81,"physical_index":81,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"205846f5743695fed6282697959f2e28d637b072c065c9e72654b4579325014a"},"chapter":"第4章为女性制造产品需求","content":"华生相信人类和其他动物一样，可以在习惯的制约下做出可预见的反应，而他最为著名的就是对人类婴儿进行的实验。华生名为“小阿尔伯特”(LittleAlbert)的实验将巴甫洛夫在狗身上所做的实验搬到人的身上，引发11个月的婴儿对老鼠的恐惧。在实验中，每次向婴儿展示一只白鼠时，他就会在婴儿的身后用锤子敲击一条铁棍。在经过了7周的条件作用后，最初对这种啮齿动物表现出好感的婴儿开始对它感到恐惧，一看到它就会号啕大哭。实际上，婴儿甚至开始害怕任何毛茸茸的白色物体华生曾夸口说，“现在他连圣诞老人都会怕”。①18\n\n在J.沃尔特·汤普森广告公司，华生从某种意义上来说有机会对更大的受众群体进行自己的实验。他坚持说：“为了让你的消费者做出回应，必须让消费者面对基本性情绪或者条件性情绪的刺激。”很快，雷索任命华生为“巡回大使”以及客户经理。在不进行广告宣传时，他会到美国以及世界各地向公司高管推销科学广告的概念以及自己的公司，因为其拥有控制公众思想的所有必要工具。他在一次演讲中平淡地说：“从伊甸园中的毒蛇引诱了夏娃并让夏娃说服了亚当之时起，世界就一直在寻找控制人类行为的方法与途径。在广告业中，我们称这个过程为推销。”19\n\n62\n\n注意力经济\n\n① 婴儿的母亲在华生进行试验的医院中做奶妈，只拿到了1美元作为参加实验的报酬。","previous_page":61,"next_page":63}