{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":68,"pdf_page":87,"physical_index":87,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"72d6f3aa7a7c825d51832db8855f86f4e08cd4b16e6bdd090c0f8b3568f733a1"},"chapter":"第4章为女性制造产品需求","content":"然而，某些适用于一般人群的操纵方法也同样适用于女性。有一类目标广告，例如伍德伯里香皂广告以及无数其他广告似乎暗示着，只要用对了香皂、护理或乳液，一个人就能参加华丽的晚宴，身边围绕着倾慕者，甚至成为现实或比喻中的舞会之花。广告行业协会的主席后来解释说，“当广告借助对女性魅力的感觉去推销肥皂这种平淡无奇的产品时，实际上为这种微不足道的物品添加了色彩，增加了香味。它还会激发女性重拾对秀丽外表的渴求，唤起她们深植于心的希望”。\n\n需求策划也改头换面，通过“耳语”或“恐吓”的广告活动来迎合女性消费者，即提醒女性注意某种社交耻辱或言论，只要使用她手中的产品就能被拯救。举例来说，J.沃尔特·汤普森广告公司1922年为针对母亲推出的宝洁洗衣粉广告文案写道：“如果小莫莉闯了祸，邻居们对那些干净’的内衣会怎么想?莫莉的内衣看起来是干净的，但实际上已经脏得发灰了。”李斯德林针对未婚女性消费者则照搬了大获成功的“口臭”广告活动。在“可怜的艾德娜”系列广告中，艾德娜有着难闻的口气，当然她的朋友从来没有告诉过她，这害得她失恋，或者用这次广告活动创造的一句脍炙人口的话来说，“为人作宾相，何时为新娘”。26\n\n艾德娜的遭遇令人感到怜惜。和每位姑娘一样，她最大的愿望就是能结婚。与她往来的大多数女孩儿要么已经结婚，要么即将结婚。然而，没人比她更优雅，更富有魅力，更可爱。随着年龄慢慢走向可悲的30岁，在她看来似乎婚姻离自己的生命前所未有地遥不可及。那就是口臭(令人不快的口气)不为人知的危害。你本人很难知道自己是否患有口臭，即使你的挚友也不会告诉你。\n\n68\n\n注意力经济","previous_page":67,"next_page":69}