{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":70,"pdf_page":89,"physical_index":89,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"924e85b075d58e73da01d0dc2d44f4a2bf2c508f30bb8bec801e7808510be562"},"chapter":"第4章为女性制造产品需求","content":"广告商本身曾有限地运用名人来背书早在19世纪，梨牌香皂就曾标榜自己为皇室之选。但是知名“医生”和心怀感激的病人为专利药物所做的推荐词让这种现身说法的广告方式很大程度上陷入了窘境。J.沃尔特·汤普森广告公司在兰斯顿的指点下大胆地再次将这种方法运用到了旁氏冷霜上。这种产品原本并不是美容产品，而是暗疮消除液。\n\n因嫁入范德比尔特家族(Vanderbilts)后又离了婚而闻名的阿尔瓦·贝尔蒙特（AlvaBelmont）是第一个为旁氏代言的名人，酬劳是向全国妇女党（NationalWoman'sParty）捐赠1000美元。1924年她在推荐词中将个人主张与冷霜很不自然地融合到了一起。“贝尔蒙特女士不仅动用自己的巨额资产慷慨地捐助妇女事业，而且尤为关注中老年女性如何保持活力与魅力这个特殊的问题。”旁氏冷霜可以同时回答这两个问题。 29\n\n后来，广告代言人还有爱丽丝·罗斯福·隆沃思(AliceRoosevelt\n\n70\n\n注意力经济","previous_page":69,"next_page":71}