{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":85,"pdf_page":104,"physical_index":104,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"dba3ef251431d31a324e47f4931d22437be35c9689a859f88a2c9ab4e7af7094"},"chapter":"第6章广告与欺诈的界限","content":"齐思和施林克的事业实际上仅仅是对广告业广泛攻击的开始，而这场攻击最终让广告业几近崩溃。在20世纪30年代，这场运动吸引了不少志同道合的人，其中不乏学术人士，比如哥伦比亚大学经济学家、富兰克林·D.罗斯福“智囊团”成员雷克斯福德·特格韦尔(RexfordTugwell),他们认为广告十有八九是纯粹的经济浪费行为;此外还包括女性购物者联盟等多个女性团体的成员。也许可以说，女性在如此频繁地成为广告商的目标后，她们被广泛认为是这次运动的中坚力量。《商业周刊》报道称，普通女性愤慨地发现，“能让自己在舞会上受人欢迎的香皂只含有一点木焦油醇……政府推荐将这种物质用于为车辆、谷仓以及鸡舍消毒”。5\n\n有些最为激烈的批评者来自广告业内部。1928年，曾以打造凯迪拉克、道奇和克莱斯勒等品牌而闻名的西奥多·麦克马纳斯认为自己已经受够了。他在《大西洋月刊》上刊登的一篇文章公开指责了自己的产业以及整个现代文明。“广告业已经癫狂，”他写道，“它将表面上的愚蠢误认为是体面的人性中存在的明智且实在的东西。”作为严肃的天主教徒，他责怪美国的基督新教创造了“虚无的最低点”，人们崇拜商品就好像它是“来自上帝的、包装艳丽的礼物”一般。6\n\n第6章广告与欺诈的界限\n\n85","previous_page":84,"next_page":86}