{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":87,"pdf_page":106,"physical_index":106,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"15a16f95aa257fb2e8990acabb9642e344683ae296d51e8ca86deec82aefcc72"},"chapter":"第6章广告与欺诈的界限","content":"他们还反咬一口，攻击新兴消费者俱乐部是在易受欺骗的妇女中煽动社会主义的活动。“女性俱乐部讨论的热点话题不再是东方旅行或埃德娜·圣文森特·米莱(Edna St.Vincent Mill),”一位充满优越感的批评家写道，“现在为了以消费者教育’为主题的演讲者叫喊着，女性杂志的编辑们发现自己的读者越来越不想看夏日沙拉的食谱，而是想要更多了解消费品的说明书或社会意识。”8\n\n尽管广告业信心十足、目空一切地发起反击，但是依旧陷入了巨大的麻烦之中。像所有美国的工业一样，这个行业也受到了大萧条的冲击。除了消费者的愤恨之情，广告业还面临着客户、制造商和服务商中越演越烈的质疑声，它们在自己的财富减少的同时，开始自问广告是否有它们曾经想象的那么有效。无论是否有效，也许都是在浪费金钱。20世纪30年代，经济整体处于崩溃，广告支出萎缩至20世纪20年代末的规模的1/3。数家广告公司倒闭，昔日深谙消费之道的广告大师甚至沦为失业者。广告业中幸存下来的公司试图拯救一些生意，于是重操专利药物的硬销售技巧，但这恰恰证实了批评者口中最为恶劣的行为。9\n\n与此同时，消费者运动继续无情地攻击广告业，直至20世纪30年代，更多相关书籍问世，包括《一亿只小白鼠》(100000000GuineaPigs,关注食品与药品广告)、《肤浅》(SkinDeep,抨击化妆品业)、《吃喝要当心，别再做小白鼠》(Eat,Drink andBeWaryGuinea Pigs No More)以及《流行骗术》(The Popular Practice ofFraud)等，所有这些作品都促使人们越来越相信，无论是广告还是制造商都不能信赖。由此产生的复合效应提出了一个有趣的问题广告在经济中发挥了什么作用？让我们来想一想。10\n\n第6章 广告与欺诈的界限\n\n87","previous_page":86,"next_page":88}