{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"522f0795-2372-4d31-8b2a-aee96946e042","id":"522f0795-2372-4d31-8b2a-aee96946e042","uuid":"522f0795-2372-4d31-8b2a-aee96946e042","title":"14410512","normalized_title":"14410512","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508681948","isbns":["9787508681948"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":466,"navigation_url":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042","title_url":"https://workshop.closeclaw.top/ai/title/14410512","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/522f0795-2372-4d31-8b2a-aee96946e042/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/522f0795-2372-4d31-8b2a-aee96946e042","page_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/page","search_url":"https://workshop.closeclaw.top/api/ai/books/522f0795-2372-4d31-8b2a-aee96946e042/search"},"page":{"printed_page":"IV","pdf_page":7,"physical_index":7,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"8ab5251e04a4e0daa15630e5860304eff5ca55b46c774f70e4b7120fbac28a64"},"chapter":"如何把大众的注意力变成生意","content":"但是这个平衡不会维持很久。吴修铭注意到，随着盈利压力越来越大，注意力商人也越来越不择手段。“精确广告”正在向泛滥广告过渡，媒体正在使用各种行为设计学技术争夺更多注意力，甚至让用户上瘾。\n\n吴修铭是哥伦比亚大学的法学院教授，调研能力和写作水平都是一流，而且风格很大气。之前我曾经读过他的一本讲美国电信史的书，印象深刻。从这本《注意力经济》中，我更是学到了很多新东西。注意力商人的有些手段简直让人拍案叫绝，比如怎么才能让用户对“品牌”这么一个纯粹被广告商生造出来的东西忠诚？为什么这个时代需要“明星”，而不是“艺术家”？像Instagram这种靠贴自拍照片吸引粉丝、看似非常愚蠢的“社交”应用，为什么大受欢迎？\n\n有志于成为注意力商人的读者显然可以从中获得很多启发。可是作为大众传媒的受众，我们这些普通读者看这本书，大概会有触目惊心的感觉。\n\n中国有句话叫“被人卖了还帮人数钱”，吴修铭作为美籍华裔大概没听过这句话，不过他给了个类似的说法一租人家房子，还目已动手给人家装修。\n\n当然咱们得明确，并不是只要你花了注意力，就是上了注意力商人的道。读一本书、去电影院看一部电影，在家里不受广告打扰的情况下追一部电视剧，你花了注意力，收获知识和娱乐，一点问题没有。\n\nIV\n\n注意力经济","previous_page":6,"next_page":8}