{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","id":"60d761b6-db42-4384-92b5-eb5ed30d8081","uuid":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","normalized_title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","isbns":["9787100099400"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":265,"navigation_url":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%96%B9%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/60d761b6-db42-4384-92b5-eb5ed30d8081","page_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/page","search_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/search"},"page":{"printed_page":228,"pdf_page":243,"physical_index":243,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"94389d833bd05998a0ae0221af863ca8490099ef45c5ce45504769f55088f70a"},"chapter":"第二章 波德里亚与电视广告","content":"163 参看 Tod Gitlin的论文《媒体社会学：主导范式》(Media Sociology: The DominantParadigm),刊登在《理论与社会》(Theory and Society),1978年第6期，第205页及以下。对于我们需要新工具才能“读解”电视这一论点的阐述，参看JohnFiske和John Hartley著，《阅读电视》(Reading Television),London: Methuen,1978年版。\n\n②参看欧文·考夫曼(ErvingGoffman),《日常生活中的自我表现》(The Presentation ofSelf in Everyday Life)，NewYork: Doubleday，1959年版，以及《交际仪式》(InteractionRitual:Essays on Face-to-Face Behavior),NewYork: Anchor,1967年版。\n\n③约书亚·梅罗维茨(JoshuaMeyrowitz),《无位置感：电子媒介对社会行为的影响》(NoSense of Place: The Impact of Electronic Media on Social Behavior),New York: Oxford, 1985 年版。\n\n④同上书，第314页。\n\n⑤同上书，第70页。\n\n⑥对新闻构建其观众/主体的方式的精彩分析，参看MargaretMorse的论文《电视新闻人格与可信度》(The TelevisionNews Personality and Credibility),收人 TaniaModleski编，《娱乐研究：大众文化的批判方法》(Studies in Entertainment:CriticalApproaches to MassCulture),Bloomington: University ofIndiana Press, 1986年版，第55—79页。\n\n⑦我在1986年对加州奥兰治县生活富足的白人家庭进行了研究，我发现被调查者往往对看电视所花时间这一问题撒谎。在那份很长的调查表中，有些话题涉及隐私，但被调查者最难以承认他们实际看电视时间。\n\n⑧罗兰·马尔尚（RolandMarchand)，《广告与美国梦：为现代性开路，1920—1940年》(Advertising and American Dream: MakingWay for Modernity, 1920—1940) , Berkeley: Universityof CaliforniaPress，1985年版：该书是这类分析的极好例范，它像作者未刊论文《争夺的领地：消费者与广告商到底相逢何处？》(Contested Terrain: Where Do ConsumersandAdvertisersMeet?)一样，为人们理解对现代的定义的变化提出许多洞见。\n\n⑨克里斯托弗·拉希(ChristopherLasch)对电视广告批判者的道德义愤的例证，参看拉希，《无情世界中的避风港：被困的家庭》(Haven in a Heartless World: The FamilyBesieged)，NewYork: Basic，1977年版，第19页及全书各处。\n\n10马尔尚，《广告与美国梦》，第11页。\n\n①1Vance Parkard,《隐藏的说服者》(The Hidden Persuaders),New York: D. McKay,1964年版。\n\n②BeverleHouston把电视假设为中心主题的对立面，并对其心理作用进行了极为出色的分析。参看Beverle Houston的论文《观看电视：无穷消费的心灵学》(ViewingTelevision:TheMetapsychology of EndlessConsumption),见《电影研究评论季刊》(QuarterlyReviewofFilmStudies),1984年夏季号，第183—195页。我非常感激DavidJames告知我这篇论文。\n\n228\n\n信息方式","previous_page":null,"next_page":null}