{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","id":"60d761b6-db42-4384-92b5-eb5ed30d8081","uuid":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","normalized_title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","isbns":["9787100099400"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":265,"navigation_url":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%96%B9%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/60d761b6-db42-4384-92b5-eb5ed30d8081","page_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/page","search_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/search"},"page":{"printed_page":72,"pdf_page":87,"physical_index":87,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"259e48528b710ff40ffda308318ed01a8f6d47ae4d68cfbe42f47919f8037d71"},"chapter":"信息方式","content":"对电视广告的定义，如果联系到社会语境，就经得住各种不同政治立场的检验。对电视广告的批判文献中，有一个不变的中心主题，那就是广告对观众进行非理性操纵这一莫须有的罪名。广告商为资本家卖命，而资本家的目的就是要把他们的产品卖出去。在这种商品交易中，只有“货物售出概不退换(caveatemptor)”这个警告还保持一点批判距离。电视广告的目标就是要破坏购买者残存的理性根基，把商品交换中的工具理性蜕变成欲望这种贱金属，追求没有必要的消费。许多自由思想者及马克思主义者也持这一看法，按此见解，广告商为了增加销售量，维持市场分割，无所不用其极：在电视广告中，汽车象征着社会地位，腋下除味剂实现了革命抱负，复印机促进了上帝的劳作，乘飞机也成了狂欢经历；妇女的身体受到贬损，健康的价值观遭到败坏，无辜儿童成了贪婪的受害者。⑨\n\n72\n\n信息方式","previous_page":null,"next_page":73}