{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","id":"60d761b6-db42-4384-92b5-eb5ed30d8081","uuid":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","normalized_title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","isbns":["9787100099400"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":265,"navigation_url":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%96%B9%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/60d761b6-db42-4384-92b5-eb5ed30d8081","page_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/page","search_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/search"},"page":{"printed_page":82,"pdf_page":97,"physical_index":97,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"96f0a8a98455ba4ae7cdf22e40822be46777bd00db807b2c605bb68f3172d61c"},"chapter":"信息方式","content":"波德里亚对媒体的思考，沿着一个从新马克思主义到后结构主义的路线。他写于1968年到1973年间的早期著作，努力以消费客体的理论补充马克思主义。波德里亚在政治经济学批判之上，加上了符号的政治经济学批判；在生产方式之上加上了表意方式（the modeof signification)。他站在“正统的”新左派立场分析消费主义：发达资本主义使得资本主义社会危机从生产转换为消费。今天的经济难题不是如何生产一辆汽车而是如何卖掉它。对消费的分析也要求要有一种范畴方面的转换，即价值及效用这些经济学范畴要转换为符号及能指这些语言学范畴。波德里亚从一种拉康式弗洛伊德的角度对巴尔特的《神话》(Mythologies)进行综合：商品生成欲望的手段是把幻想与庸碌、色情及经济合为一体。这种合并之所以能在符号学意义上得以完成，是以对语言结构的转换为手段的。\n\n通常情形下，一个符号由一个词和头脑中的一个图像组成，它联系着一个指涉物，即“真实”世界中的一个“物（thing)”。当个体之间进行符号交换时，符号就变成象征性的了；它们的意义在个体间含混地流动，这种意义必然与彼此的关系相联系。这个词不仅仅具有某个“意义”，它还被说话人彼此分享，像礼物的互换一样，丰富或缩减着社会关系。至少，这是波德里亚的语言乌托邦，他的理想化的言语情境。\n\n58\n\n82\n\n信息方式","previous_page":81,"next_page":83}