{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"60d761b6-db42-4384-92b5-eb5ed30d8081","id":"60d761b6-db42-4384-92b5-eb5ed30d8081","uuid":"60d761b6-db42-4384-92b5-eb5ed30d8081","title":"信息方式","normalized_title":"信息方式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787100099400","isbns":["9787100099400"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":265,"navigation_url":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%96%B9%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/60d761b6-db42-4384-92b5-eb5ed30d8081/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/60d761b6-db42-4384-92b5-eb5ed30d8081","page_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/page","search_url":"https://workshop.closeclaw.top/api/ai/books/60d761b6-db42-4384-92b5-eb5ed30d8081/search"},"page":{"printed_page":97,"pdf_page":112,"physical_index":112,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"cc1bbb585a987ebf0f564589a6c0215ffcda763c077691b2fb7f2ed8a90874e0"},"chapter":"信息方式","content":"电视广告（以及，从趋势来看，整个媒体）把主体构建为自我构建者，在这层意义上，自我构建的霸权形式便要受到质疑。按非民主方式结构起来的交谈，老板与工人、男人与女人、白人与非白人、成人与小孩之间的谈话，都巩固着自我构建的霸权形式，这些霸权形式中的主体既是从属的又是固定不变的。因此，电视广告的“另一面”就是它们对这些话语/实践的威胁，这威胁也许目前还没有多大直接的政治影响，但仍然可能是对种种支配性语言的批判的开端。电视广告以及，更广义地说，信息方式下的媒体领域，通过对消费者主体进行语言构建，扩展了非自由的范围，并通过对中心主体的所有形式进行解构，为话语打开了一条通向自由的新层面的道路。\n\n第二章 波德里亚与电视广告\n\n97","previous_page":96,"next_page":null}