{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6501a938-d72c-455e-aee4-85513a77faa5","title":"帝国：全球化的政治秩序","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787214049100","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6501a938-d72c-455e-aee4-85513a77faa5","id":"6501a938-d72c-455e-aee4-85513a77faa5","uuid":"6501a938-d72c-455e-aee4-85513a77faa5","title":"帝国：全球化的政治秩序","normalized_title":"帝国全球化的政治秩序","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787214049100","isbns":["9787214049100"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":416,"navigation_url":"https://workshop.closeclaw.top/ai/book/6501a938-d72c-455e-aee4-85513a77faa5","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B8%9D%E5%9B%BD%EF%BC%9A%E5%85%A8%E7%90%83%E5%8C%96%E7%9A%84%E6%94%BF%E6%B2%BB%E7%A7%A9%E5%BA%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6501a938-d72c-455e-aee4-85513a77faa5/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6501a938-d72c-455e-aee4-85513a77faa5/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6501a938-d72c-455e-aee4-85513a77faa5","page_url":"https://workshop.closeclaw.top/api/ai/books/6501a938-d72c-455e-aee4-85513a77faa5/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6501a938-d72c-455e-aee4-85513a77faa5/search"},"page":{"printed_page":151,"pdf_page":169,"physical_index":169,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"cff3b88208020734c691242ebb45fe94cacc6aa48b930b188913ffb10073e302"},"chapter":"第七章 转变的迹象","content":"今日之世界市场中的各个远景为资本提供的潜力之巨在过去是无法想象的。因此，后现代主义思维及它的核心概念会盛行于标准的资本理论中和资本实践领域中(如，市场营销、组织管理、生产组织)也就不足为奇了。后现代主义简直就成了全球资本运营的逻辑。或许，同后现代主义关系最明确的要数市场营销，甚至会有人说，资本主义的市场营销策略一直就是后现代主义的。一方面，营销行为和消费成了发展后现代主义思维的首要领域。举个例子，某些后现代主义理论家就将永久的购物、消费和商品化形象视为界定着后现代经验的典型活动，它是我们穿越混杂性的集体旅程。③另一方面，后现代主义思维强调差异和混杂，颂扬风格和仿像，沉醉于新潮和时尚，所有这些恰恰描绘出理想的资本主义商品消费计划，从而后现代主义也为营销策略的完善提供了机会。诚如一位市场营销理论家所言，“在当代市场营销行为和后现代主义概念问题之间有着明显的平行。”①\n\n第七章 转变的迹象\n\n①参阅 Robert Reich 的专著 The Work of Nations(New York: Random House,1992)。\n\n② Arjun Appadurai, “Disjuncture and Difference in the Global Cultural Economy,\"见 Modernity at Large (Minneapolis: University of Minnesota Press,1996)。\n\n③比如说，读者可以参阅 Jean Baudrillard 的 Selected Writing,Mark Poster 编(Oxford:Black-well,1988),f Umberto Eco 的 Travels in Hyper-reality(London:Picador,1986)。\n\n151","previous_page":150,"next_page":152}