{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","id":"6c8738ac-131b-4594-8c38-912b14f40f17","uuid":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","normalized_title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","isbns":["9787508685069"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":482,"navigation_url":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%AC%E4%B8%89%E6%AC%A1%E6%B5%AA%E6%BD%AE","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6c8738ac-131b-4594-8c38-912b14f40f17","page_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/search"},"page":{"printed_page":161,"pdf_page":179,"physical_index":179,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"023222feba33d2a2e7813146d9d5945a17dceef26f1eac937b6b4e3ca61307c8"},"chapter":"第十三章多样化的传播方式","content":"而且他们所得到的知识往往是重复的，这些知识多半来自闲谈，不同的讲述者总是强调同样的观念。孩子在教堂和学校听到的都是一模一样的“你们不可以”，两者都在重复家庭和国家所说的那一套。社区里整齐划一的作风和要求服从的压力，使孩子从一生下来就不得不克制想象力，谨言慎行。\n\n第二次浪潮扩大了个人体会和认识现实的渠道。孩子们不单单从自然和成人身上学习，还可以从报纸、杂志、收音机和电视上得到知识。虽然教堂、政府、家庭和学校多半仍持相同的论调，彼此互相唱和，但是此时大众传播工具已成为有力的发言人，其威力破除了地区、人种和语言的障碍，统一了整个社会的形象。\n\n某些形象经过广泛的传播，已经深印在很多人心底。卓别林戴着礼帽、拿着手杖，丘吉尔的胜利手势，罗斯福的黑斗篷，玛丽莲·梦露被风吹起的衣裙，以及美国象牙牌香皂、日本森永巧克力法国梨酒等成千上万种国际性商品，都成为标准的世界形象。\n\n这些统一生产的形象，经由大众传播工具灌输到大众心中，产生了工业社会生产制度所要求的标准化行为。\n\n今天，第三次浪潮正在积极改变这一形势。社会的变化加速，迫使我们迎头赶上。新的情报不断涌现，我们不得不加速修正记忆中所储存的形象。旧的形象必须淘汰，否则我们的行动就会与现实脱离，变得软弱无力。\n\n第十三章 多样化的传播方式\n\n161","previous_page":160,"next_page":162}