{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","id":"6c8738ac-131b-4594-8c38-912b14f40f17","uuid":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","normalized_title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","isbns":["9787508685069"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":482,"navigation_url":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%AC%E4%B8%89%E6%AC%A1%E6%B5%AA%E6%BD%AE","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6c8738ac-131b-4594-8c38-912b14f40f17","page_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/search"},"page":{"printed_page":162,"pdf_page":180,"physical_index":180,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"53f71e32ac2c1f80f33e2dcd2eaa7ecd8ccd27be26d28d606cb5259e85ed23d9"},"chapter":"第十三章多样化的传播方式","content":"我们必须加速过滤形象，这也意味着形象停留的时间越来越短暂。用完即弃的风气开始兴起，例如拍立得相机、复印机都是大家所熟悉的。思想、信仰和观念都是立刻涌现，经过挑战、反抗又立刻消失的。科学理论、心理学说每一天都可能被推翻、被取代，意识形态崩溃了，赫赫声名转瞬即逝，对立的政治和道德口号让我们无所适从。\n\n我们很难了解这些千变万化的景象，也无法分析它们改变的过程。因为第三次浪潮不仅仅加快了情报流程，同时更改变了我们每天行动所依据的情报的基本结构。\n\n传播工具\n\n在第二次浪潮时代，大众传播工具的势力越来越强大，但是今天出现了惊人的转变，第三次浪潮从天而降，大众传播工具不仅没有扩张势力，反而不得不让出地盘。我把这种新的转变称为“多样化的传播工具”。\n\n报纸首当其冲。这个第二次浪潮中最年长的传播工具正逐渐失去其读者群。1973年，美国报纸的总发行量曾达到每天6300万份。然而1973年以后，其销量不仅没有增加，反而日渐减少。到1978年，总发行量减为6200万份，而且销量持续下跌。每天看报的美国人的比率也由1972年的69%跌至1977年的62%，而部分美国最重要的报纸受害最严重。1970—1976年，纽约三家大报每日销售量减少\n\n第三次浪潮\n\n162","previous_page":161,"next_page":163}