{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","id":"6c8738ac-131b-4594-8c38-912b14f40f17","uuid":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","normalized_title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","isbns":["9787508685069"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":482,"navigation_url":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%AC%E4%B8%89%E6%AC%A1%E6%B5%AA%E6%BD%AE","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6c8738ac-131b-4594-8c38-912b14f40f17","page_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/search"},"page":{"printed_page":167,"pdf_page":185,"physical_index":185,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"17fc13b10384d75e068f0228e73ad65274baa1bf8d2ecfc521901dce94890bf3"},"chapter":"第十三章多样化的传播方式","content":"录像机发展的速度相当快。预计到1981年美国市场可以售出100万台，这种装置不仅可以在周末重播周一的球赛，而且为影片和体育活动录像奠定基础。同时，录像机也为专业影片打开销路，比如给医务人员看的医学教材、教导消费者如何拼装家具或者如何修理烤面包机的影片。\n\n这些新发明都有一个共通之处，那就是把集中的电视观众予以分散，使我们的文化内容更为丰富，同时也削弱目前操纵情报来源的传播工具的威力，《纽约时报》的权威评论家约翰·奥康诺（JohnO'Connor）做了简单的结论：“有件事是可以确定的，那就是商业电视不能再垄断播出的内容与播出时间。”\n\n表面上看起来毫无关联的事件却成为互相牵动的变化，第三次浪潮横扫传播界，从报纸、广播到杂志、电视都受到波及。大众传播工具饱受威胁，多样化的新传播工具正迅速繁衍，大有取代横行第二次浪潮社会的传播媒体之势。\n\n第三次浪潮揭开了新纪元一—一个属于多样化媒体的时代。新科技带动了新的信息系统。这些变化深深影响到一个最重要的层面：我们的大脑。我们对世界的体会、认知和领会世事的能力都会产生革命性的转变。\n\n第十三章 多样化的传播方式\n\n167","previous_page":166,"next_page":168}